{"id":396531,"date":"2023-12-08T06:27:53","date_gmt":"2023-12-08T06:27:53","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396531"},"modified":"2023-12-08T06:27:53","modified_gmt":"2023-12-08T06:27:53","slug":"cach-nhuong-quyen-nhan-ban-cua-mixue-tai-viet-nam-la-gi","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cach-nhuong-quyen-nhan-ban-cua-mixue-tai-viet-nam-la-gi\/","title":{"rendered":"C\u00e1ch nh\u01b0\u1ee3ng quy\u1ec1n, nh\u00e2n b\u1ea3n c\u1ee7a Mixue t\u1ea1i Vi\u1ec7t Nam l\u00e0 g\u00ec?"},"content":{"rendered":"
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Gi\u1eefa th\u00e1ng 4\/2023, Mixue th\u00f4ng b\u00e1o ch\u1ea1m m\u1ed1c 1.000 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam. Ch\u1ec9 v\u1edbi 5 n\u0103m kinh nghi\u1ec7m t\u1ea1i Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t xa h\u00e0ng lo\u1ea1t anh l\u1edbn nh\u01b0 Highland Coffee, Ph\u00fac Long Coffee & Tea, The Coffee House, Trung Nguy\u00ean Legend, Trung Nguy\u00ean E-Coffee v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng. L\u00e0 th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i, kh\u00f4ng c\u00f3 nhi\u1ec1u hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kinh nghi\u1ec7m nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc, \u0111i\u1ec1u g\u00ec gi\u00fap Mixue b\u00e0nh tr\u01b0\u1edbng quy m\u00f4 v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t?<\/div>\n
\n

Tr\u00ean th\u1ef1c t\u1ebf, d\u00f9 m\u1edbi ch\u1ec9 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0i n\u0103m nh\u01b0ng Mixue \u201cxu\u1ea5t th\u00e2n\u201d l\u00e0 Mixue Bingcheng \u2013 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c v\u1edbi 26 n\u0103m tu\u1ed5i.<\/p>\n

T\u1ea1i Trung Qu\u1ed1c, Mixue Bingcheng kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng kem nh\u1ecf v\u1edbi s\u1ed1 v\u1ed1n khi\u00eam t\u1ed1n ch\u1ec9 460 USD, sau \u0111\u00f3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi theo c\u1ea5p s\u1ed1 nh\u00e2n b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ebb v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n. \u1ede \u0111\u1ea5t n\u01b0\u1edbc t\u1ef7 d\u00e2n, tr\u00e0 s\u1eefa tr\u00e2n ch\u00e2u \u1edf Mixue \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 ch\u1ec9 7 Nh\u00e2n d\u00e2n t\u1ec7 (NDT) \u2013 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 0,97 USD \u2013 trong khi tr\u00e0 chanh v\u00e0 n\u01b0\u1edbc chanh c\u00f3 gi\u00e1 l\u1ea7n l\u01b0\u1ee3t l\u00e0 6 NDT v\u00e0 4 NDT. V\u1edbi m\u1ee9c gi\u00e1 trung b\u00ecnh dao \u0111\u1ed9ng 6-8 NDT, gi\u00e1 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Mixue ch\u1ec9 ch\u01b0a b\u1eb1ng m\u1ed9t n\u1eeda so v\u1edbi m\u1ee9c 15 NDT c\u1ee7a chu\u1ed7i \u0111\u1ed1i th\u1ee7 Good Me.<\/p>\n

\u0110\u1ebfn n\u0103m 2020, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 c\u00f3 18.000 c\u1eeda h\u00e0ng t\u1ea1i Trung Qu\u1ed1c v\u00e0 kh\u1eafp \u0110\u00f4ng Nam \u00c1. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ebb v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n c\u0169ng l\u00e0 c\u00f4ng th\u1ee9c gi\u00fap Mixue b\u00e0nh tr\u01b0\u1edbng th\u00e0nh c\u00f4ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

\"23700<\/p>\n

Mixue ch\u1ec9 m\u1ea5t ch\u01b0a \u0111\u1ea7y 5 n\u0103m \u0111\u1ec3 \u0111\u1ea1t quy m\u00f4 1.000 c\u1eeda h\u00e0ng.
\nNgu\u1ed3n: Mixue<\/em><\/p>\n

G\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 v\u1ec1 gi\u00e1<\/h3>\n

C\u00e1c chu\u1ed7i kem, tr\u00e0 s\u1eefa kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 \u1edf Vi\u1ec7t Nam, k\u1ec3 c\u1ea3 ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n. Tuy nhi\u00ean, khi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng, Mixue c\u0169ng \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, th\u1eadm ch\u00ed th\u1ea5p h\u01a1n, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng c\u00e1c c\u1eeda h\u00e0ng v\u1edbi h\u00ecnh \u1ea3nh, bi\u1ec3n hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t, ch\u1ec9n chu.<\/p>\n

Kem l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ec5u quan tr\u1ecdng c\u1ee7a Mixue trong su\u1ed1t h\u00e0nh tr\u00ecnh m\u1edf r\u1ed9ng t\u1ea1i Trung Qu\u1ed1c v\u00e0 Vi\u1ec7t Nam.<\/p>\n

\u1ede qu\u00ea nh\u00e0, n\u0103m 2006, hai anh em nh\u00e0 s\u00e1ng l\u1eadp nh\u1eadn ra c\u00f3 m\u1ed9t m\u00f3n ph\u1ed5 bi\u1ebfn c\u00f3 gi\u00e1 18 NDT. H\u1ecd nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1i kem b\u00ecnh d\u00e2n h\u01a1n gi\u00e1 ch\u1ec9… 1 NDT. Kh\u00f4ng kh\u00f3 hi\u1ec3u khi sau \u0111\u00f3, s\u1ea3n ph\u1ea9m n\u00e0y tr\u1edf n\u00ean \u0111\u1eaft kh\u00e1ch, \u0111\u1ea1t doanh s\u1ed1 5.000 chi\u1ebfc\/ng\u00e0y. T\u1ea1i Vi\u1ec7t Nam, m\u1ed9t chi\u1ebfc kem \u1ed1c qu\u1ebf \u0111\u01b0\u1ee3c Mixue b\u00e1n v\u1edbi gi\u00e1 ch\u1ec9 10.000 \u0111\u1ed3ng v\u00e0 c\u0169ng tr\u1edf th\u00e0nh m\u00f3n \u0103n h\u1ea5p d\u1eabn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng sinh vi\u00ean, h\u1ecdc sinh v\u00e0 tr\u1ebb em, gia \u0111\u00ecnh c\u00f3 con nh\u1ecf. C\u00e1c m\u00f3n tr\u00e0 s\u1eefa, n\u01b0\u1edbc hoa qu\u1ea3 kh\u00e1c c\u1ee7a Mixue \u0111\u1ec1u ch\u1ec9 dao \u0111\u1ed9ng trong kho\u1ea3ng gi\u00e1 20.000-30.000 \u0111\u1ed3ng\/ly, r\u1ebb h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa kh\u00e1c (kho\u1ea3ng 45.000-60.000 \u0111\u1ed3ng\/ly).<\/p>\n

\"Mixue<\/p>\n

Kem l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ec5u quan tr\u1ecdng c\u1ee7a Mixue trong su\u1ed1t h\u00e0nh tr\u00ecnh m\u1edf r\u1ed9ng t\u1ea1i Trung Qu\u1ed1c v\u00e0 Vi\u1ec7t Nam.
\nNgu\u1ed3n: Mixue<\/em><\/p>\n

<\/div>\n

M\u00f3n kem c\u1ee7a Mixue sau \u0111\u00f3 \u0111\u00e3 khi\u1ebfn m\u1ed9t s\u1ed1 chu\u1ed7i c\u1eeda h\u00e0ng kh\u00e1c \u201cch\u1ea1y theo\u201d, tung ra s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 c\u1ea1nh tranh.<\/p>\n

M\u1edbi \u0111\u00e2y, Mixue th\u1eadm ch\u00ed c\u00f2n khi\u1ebfn cu\u1ed9c chi\u1ebfn gi\u00e1 trong ng\u00e0nh F&B tr\u1edf n\u00ean c\u0103ng th\u1eb3ng h\u01a1n khi tuy\u00ean b\u1ed1 gi\u1ea3m gi\u00e1 to\u00e0n b\u1ed9 d\u00f2ng s\u1ea3n ph\u1ea9m tr\u00e0 hoa qu\u1ea3, kho\u1ea3ng 12-30% so v\u1edbi gi\u00e1 ban \u0111\u1ea7u. Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi t\u1ea5t c\u1ea3 c\u1eeda h\u00e0ng n\u1eb1m trong h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u00e2n b\u1ea3n nh\u1edd nh\u01b0\u1ee3ng quy\u1ec1n<\/h3>\n

Trong khi m\u1ee9c gi\u00e1 r\u1ebb gi\u00fap Mixue h\u00fat kh\u00e1ch h\u00e0ng th\u00ec nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u00e2n b\u1ea3n m\u00f4 h\u00ecnh.<\/p>\n

Thay v\u00ec theo \u0111u\u1ed5i c\u00e1c m\u1eb7t b\u1eb1ng l\u1edbn n\u1eb1m \u1edf v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba hay trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, Mixue ch\u1ee7 y\u1ebfu m\u1edf r\u1ed9ng t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u00f4ng d\u00e2n c\u01b0, m\u1ee9c thu nh\u1eadp th\u1ea5p h\u01a1n. H\u1ea7u h\u1ebft c\u1eeda h\u00e0ng \u0111\u1ec1u kh\u00f4ng c\u00f3 di\u1ec7n t\u00edch m\u1eb7t b\u1eb1ng qu\u00e1 l\u1edbn, t\u1eadp trung ph\u1ee5c v\u1ee5 mang \u0111i. Ngay t\u1ea1i H\u00e0 N\u1ed9i, ch\u1ec9 tr\u00ean m\u1ed9t con ph\u1ed1 c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p 2-3 c\u1eeda h\u00e0ng mang bi\u1ec3n hi\u1ec7u Mixue. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f2n nhanh ch\u00f3ng “t\u1ea5n c\u00f4ng” v\u00e0o c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c kh\u1eafp 3 mi\u1ec1n B\u1eafc \u2013 Trung \u2013 Nam.<\/p>\n

\n

\"Mixue<\/p>\n

Trong khi m\u1ee9c gi\u00e1 r\u1ebb gi\u00fap Mixue h\u00fat kh\u00e1ch h\u00e0ng th\u00ec nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u00e2n b\u1ea3n m\u00f4 h\u00ecnh.
\nNgu\u1ed3n: Mixue<\/em><\/p>\n<\/div>\n

Chi ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a Mixue c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00f4ng qu\u00e1 cao. Tuy nhi\u00ean, chi ph\u00ed \u0111\u1ec3 \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, mua v\u1eadt t\u01b0 m\u00e0 m\u1ed7i nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i b\u1ecf ra c\u0169ng kh\u00f4ng \u00edt. Theo t\u00ecm hi\u1ec3u, t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0 m\u1ed9t c\u1eeda h\u00e0ng Mixue c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn tr\u00ean d\u01b0\u1edbi 1 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

<\/div>\n

Ngo\u00e0i ra, Mixue c\u00f2n c\u00f3 l\u1ee3i th\u1ebf nh\u1edd kh\u1ea3 n\u0103ng t\u1ef1 cung \u1ee9ng ngu\u1ed3n nguy\u00ean li\u1ec7u. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kem v\u00e0 tr\u00e0 s\u1eefa, Mixue s\u1edf h\u1eefu c\u00e1c nh\u00e0 m\u00e1y \u0111\u1ec3 s\u1ea3n xu\u1ea5t nguy\u00ean li\u1ec7u pha ch\u1ebf cho ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u00e2y c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n thu l\u1edbn cho c\u00f4ng ty m\u1eb9, nh\u1edd ph\u00e2n ph\u1ed1i nguy\u00ean li\u1ec7u cho h\u00e0ng ngh\u00ecn c\u1eeda h\u00e0ng trong h\u1ec7 th\u1ed1ng.<\/p>\n

Theo t\u00ecm hi\u1ec3u \u0111\u1ebfn hi\u1ec7n t\u1ea1i, quy m\u00f4 c\u1ee7a Mixue t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 l\u00ean t\u1edbi 1.300 c\u1eeda h\u00e0ng. Nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng m\u1ea1nh tay m\u1edf v\u00e0i c\u1eeda h\u00e0ng, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, c\u00f4ng th\u1ee9c nh\u00e2n b\u1ea3n c\u1ee7a Mixue c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1. V\u1edbi m\u1eadt \u0111\u1ed9 \u0111i\u1ec3m b\u00e1n d\u00e0y \u0111\u1eb7c t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, c\u00f3 khi ch\u1ec9 c\u00e1ch nhau 200m, c\u00e1c c\u1eeda h\u00e0ng trong c\u00f9ng khu v\u1ef1c ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhau.<\/p>\n

M\u1edbi \u0111\u00e2y, m\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u01b0\u1ee3ng quy\u1ec1n c\u0169ng c\u00f3 \u0111\u1ed9ng th\u00e1i ph\u1ea3n \u0111\u1ed1i v\u1edbi ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 b\u00e1n c\u1ee7a Mixue. Theo D\u00e2n tr\u00ed, Mixue quy\u1ebft \u0111\u1ecbnh gi\u1ea3m 25% gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u1ec9 gi\u1ea3m gi\u00e1 nh\u1eadp nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o cho c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng kho\u1ea3ng 8-10%, khi\u1ebfn c\u00e1c c\u1eeda h\u00e0ng kinh doanh kh\u00f4ng l\u1ee3i nhu\u1eadn, th\u1eadm ch\u00ed thua l\u1ed7 v\u00ec v\u1ed1n b\u1ecf ra ban \u0111\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i cao.<\/p>\n

Ho\u00e0ng Th\u00f9y<\/strong>
\nNgu\u1ed3n CafeBiz<\/i><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gi\u1eefa th\u00e1ng 4\/2023, Mixue th\u00f4ng b\u00e1o ch\u1ea1m m\u1ed1c 1.000 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam. Ch\u1ec9 v\u1edbi 5 n\u0103m kinh nghi\u1ec7m t\u1ea1i Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t xa h\u00e0ng lo\u1ea1t anh l\u1edbn nh\u01b0 Highland Coffee, Ph\u00fac Long Coffee & Tea, The Coffee House, Trung Nguy\u00ean Legend, Trung Nguy\u00ean E-Coffee v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng. […]<\/p>\n","protected":false},"author":1,"featured_media":396532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"1.300 c\u1eeda h\u00e0ng","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[191],"tags":[],"class_list":["post-396531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudy-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396531"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396531\/revisions"}],"predecessor-version":[{"id":396618,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396531\/revisions\/396618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/396532"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}