{"id":396519,"date":"2023-12-08T11:44:31","date_gmt":"2023-12-08T11:44:31","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396519"},"modified":"2023-12-08T11:44:31","modified_gmt":"2023-12-08T11:44:31","slug":"thuong-hieu-sua-ong-tho-50-tuoi-van-lien-tuc-doi-moi-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/thuong-hieu-sua-ong-tho-50-tuoi-van-lien-tuc-doi-moi-cua-vinamilk\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u S\u1eefa \u00d4ng Th\u1ecd 50 tu\u1ed5i v\u1eabn li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi c\u1ee7a Vinamilk"},"content":{"rendered":"
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V\u1edbi m\u1ed9t \u0111\u1eddi ng\u01b0\u1eddi, 50 n\u0103m \u0111\u00e3 b\u01b0\u1edbc sang giai \u0111o\u1ea1n trung ni\u00ean. Nh\u01b0ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u cho m\u1ed9t h\u00e0nh tr\u00ecnh m\u1edbi! Ng\u01b0\u1eddi Vi\u1ec7t Nam, c\u00f3 l\u1ebd kh\u00f4ng ai kh\u00f4ng bi\u1ebft \u0111\u1ebfn s\u1eefa \u0111\u1eb7c \u00d4ng Th\u1ecd c\u1ee7a Vinamilk. N\u00f3i v\u1ec1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u00d4ng Th\u1ecd l\u00e0 m\u1ed9t trong ba v\u1ecb th\u1ea7n Ph\u00fac \u2013 L\u1ed9c \u2013 Th\u1ecd, bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ee9c kho\u1ebb v\u00e0 s\u1ef1 tr\u01b0\u1eddng th\u1ecd, v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u1eddng g\u1eb7p l\u00e0 r\u00e2u t\u00f3c tr\u1eafng, tr\u00e1n h\u00f3i v\u00e0 d\u00f4 cao, m\u1ed9t tay c\u1ea7m g\u1eady treo h\u1ed3 l\u00f4, tay kia \u00f4m tr\u00e1i \u0111\u00e0o ti\u00ean.<\/div>\n
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T\u1eeb n\u0103m 1976, CTCP s\u1eefa Vi\u1ec7t Nam Vinamilk \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1eefa \u0111\u1eb7c \u00d4ng Th\u1ecd v\u1edbi \u0111\u1eb7c tr\u01b0ng nh\u1eadn di\u1ec7n v\u1eabn gi\u1eef nguy\u00ean v\u1eb9n t\u1edbi ng\u00e0y nay. Ch\u00ednh gi\u1eefa bao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0 h\u00ecnh \u1ea3nh \u00f4ng l\u00e3o r\u00e2u t\u00f3c b\u1ea1c ph\u01a1, khu\u00f4n m\u1eb7t ph\u00fac h\u1eadu c\u1ea7m c\u00e2y g\u1eady, ph\u00eda tr\u00ean \u0111\u1ea7u g\u1eady treo l\u1ee7ng l\u1eb3ng h\u1ed3 l\u00f4. B\u00ean c\u1ea1nh \u00f4ng l\u00e0 hai \u0111\u1ee9a tr\u1ebb, trong \u0111\u00f3 b\u00e9 trai \u00f4m \u0111\u00e0o ti\u00ean c\u00f2n b\u00e9 g\u00e1i c\u1ea7m tr\u00ean tay m\u1ed9t \u1ea5m v\u00e0ng.<\/p>\n

\"Ong<\/p>\n

C\u00e1c d\u1ea1ng bao b\u00ec \u0111a d\u1ea1ng c\u1ee7a s\u1eefa \u00d4ng Th\u1ecd.
\nNgu\u1ed3n: Vinamilk<\/em><\/p>\n

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Th\u1eddi k\u1ef3 bao c\u1ea5p, khi h\u00e0ng ho\u00e1 c\u00f2n thi\u1ebfu th\u1ed1n, s\u1eefa l\u00e0 s\u1ea3n ph\u1ea9m v\u00f4 c\u00f9ng qu\u00fd gi\u00e1. S\u1eefa ch\u00ednh l\u00e0 ngu\u1ed3n dinh d\u01b0\u1ee1ng gi\u00fap nh\u1eefng ng\u01b0\u1eddi m\u1eb9 nu\u00f4i con nh\u1ecf khi m\u1eb9 thi\u1ebfu s\u1eefa, l\u00e0 th\u1ef1c ph\u1ea9m b\u1ed5 d\u01b0\u1ee1ng \u01b0u ti\u00ean cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u1ed1m y\u1ebfu, th\u1ebf n\u00ean m\u1edbi c\u00f3 kh\u00e1i ni\u1ec7m \u201cc\u00e2n \u0111\u01b0\u1eddng h\u1ed9p s\u1eefa\u201d khi \u0111i th\u0103m ng\u01b0\u1eddi \u1ed1m.<\/p>\n

V\u00e0 v\u1edbi s\u1ef1 khan hi\u1ebfm h\u00e0ng ho\u00e1 th\u1eddi k\u1ef3 \u0111\u00f3, n\u00f3i \u0111\u1ebfn \u00d4ng Th\u1ecd ch\u00ednh l\u00e0 n\u00f3i \u0111\u1ebfn s\u1eefa.<\/p>\n

\u201cTh\u1eddi ch\u00fang t\u00f4i, mua \u0111\u01b0\u1ee3c lon s\u1eefa b\u00f2 \u00d4ng Th\u1ecd qu\u00fd nh\u01b0 v\u00e0ng. \u0110i th\u0103m ng\u01b0\u1eddi \u1ed1m l\u00e0 m\u1eb7c \u0111\u1ecbnh ph\u1ea3i mua c\u00e2n \u0111\u01b0\u1eddng v\u00e0 h\u1ed9p s\u1eefa, th\u1ebf n\u00ean v\u1edbi ch\u00fang t\u00f4i, s\u1eefa \u00d4ng Th\u1ecd l\u00e0 m\u00f3n qu\u00e0 qu\u00fd\u201d<\/em>, b\u00e0 Kim Dung<\/strong> (65 tu\u1ed5i), ng\u1ee5 t\u1ea1i C\u1ea7u Gi\u1ea5y, H\u00e0 N\u1ed9i cho bi\u1ebft.<\/p>\n

\"Ong<\/p>\n

B\u00e1nh m\u00ec truy\u1ec1n th\u1ed1ng ch\u1ea5m v\u1edbi s\u1eefa \u0111\u1eb7c c\u0169ng l\u00e0 m\u1ed9t combo \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ebf h\u1ec7 ng\u01b0\u1eddi Vi\u1ec7t y\u00eau th\u00edch.
\nNgu\u1ed3n: VnExpress<\/em><\/p>\n

Sau n\u00e0y, khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee7ng lo\u1ea1i s\u1eefa, t\u1eeb s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc \u0111\u1ebfn nh\u1eadp kh\u1ea9u th\u00ec s\u1eefa \u0111\u1eb7c \u00d4ng Th\u1ecd v\u1eabn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin d\u00f9ng.<\/p>\n

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Kh\u00f4ng nh\u1eefng v\u1eady, \u00d4ng Th\u1ecd c\u00f2n ch\u1ee9ng t\u1ecf \u201cg\u1eebng c\u00e0ng gi\u00e0 c\u00e0ng cay\u201d khi l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e3n h\u00e0ng ch\u1ee7 l\u1ef1c v\u00e0 g\u00f3p ph\u1ea7n gi\u00fap Vinamilk d\u1eabn \u0111\u1ea7u th\u1ecb ph\u1ea7n s\u1eefa \u0111\u1eb7c trong n\u01b0\u1edbc nhi\u1ec1u n\u0103m li\u1ec1n. S\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t s\u1eefa \u0111\u1eb7c l\u00ean \u0111\u1ebfn g\u1ea7n 15.000 t\u1ea5n m\u1ed7i th\u00e1ng (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,3 tri\u1ec7u lon s\u1eefa m\u1ed7i ng\u00e0y).<\/p>\n

Theo b\u00e1o c\u00e1o Kantar Brand Footprint 2023, \u00d4ng Th\u1ecd ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong 5 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t ng\u00e0nh s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

T\u1eeb n\u0103m 2003, s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1eb7c \u00d4ng Th\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh m\u1eb7t h\u00e0ng xu\u1ea5t kh\u1ea9u th\u1ebf m\u1ea1nh c\u1ee7a Vinamilk. \u0110\u1ebfn nay, s\u1ea3n ph\u1ea9m \u0111\u00e3 hi\u1ec7n di\u1ec7n t\u1ea1i 35 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5, trong \u0111\u00f3 c\u00f3 nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u1ed5i ti\u1ebfng kh\u1eaft khe v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c\u2026 v\u1edbi t\u1ed5ng kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u l\u0169y k\u1ebf kho\u1ea3ng 243 tri\u1ec7u USD.<\/p>\n

N\u0103m 2020, s\u1eefa \u0111\u1eb7c \u00d4ng Th\u1ecd l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u ch\u00ednh ng\u1ea1ch sang Trung Qu\u1ed1c v\u00e0 \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u00ec h\u01b0\u01a1ng v\u1ecb \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p kh\u1ea9u v\u1ecb v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/p>\n

Hi\u1ec7n s\u1eefa \u0111\u1eb7c \u00d4ng Th\u1ecd v\u1eabn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u00e1c th\u1ecb tr\u01b0\u1eddng t\u1ef7 d\u00e2n t\u00edn nhi\u1ec7m v\u00e0 duy tr\u00ec s\u1ed1 l\u01b0\u1ee3ng nh\u1eadp kh\u1ea9u. S\u1ea3n ph\u1ea9m n\u00e0y \u0111ang chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong danh m\u1ee5c xu\u1ea5t kh\u1ea9u Trung Qu\u1ed1c c\u1ee7a Vinamilk, v\u1edbi doanh thu l\u0169y k\u1ebf h\u01a1n 4,1 tri\u1ec7u USD, t\u0103ng h\u01a1n 5 l\u1ea7n trong giai \u0111o\u1ea1n tr\u01b0\u1edbc d\u1ecbch v\u00e0 14% giai \u0111o\u1ea1n d\u1ecbch COVID-19.<\/p>\n

\"Ong<\/p>\n

\u00d4ng H\u1ea3i Nam (\u00e1o \u0111en) \u2013 T\u1ed5ng gi\u00e1m \u0111\u1ed1c, Nh\u00e0 ph\u00e2n ph\u1ed1i s\u1eefa Vinamilk t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c.<\/p>\n

Tr\u1ea3i qua nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng th\u1eddi cu\u1ed9c, th\u01b0\u01a1ng hi\u1ec7u vang b\u00f3ng m\u1ed9t th\u1eddi \u00d4ng Th\u1ecd kh\u00f4ng nh\u1eefng kh\u00f4ng y\u1ebfu \u0111i hay \u201cbi\u1ebfn m\u1ea5t\u201d m\u00e0 tr\u00e1i l\u1ea1i, \u0111ang ng\u00e0y c\u00e0ng \u201ctr\u1ebb ra\u201d \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\u00d4ng Th\u1ecd li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c thay \u00e1o m\u1edbi v\u1edbi bao b\u00ec chuy\u1ec3n t\u1eeb lon kim lo\u1ea1i sang tu\u00fdp nh\u1ef1a, chia nh\u1ecf th\u00e0nh t\u1eebng khay nh\u1ecf ti\u1ec7n cho s\u1eed d\u1ee5ng, m\u00e0u s\u1eafc linh ho\u1ea1t xanh, \u0111\u1ecf, tr\u1eafng…<\/p>\n

M\u1edbi \u0111\u00e2y, nh\u00e3n h\u00e0ng n\u00e0y ti\u1ebfp t\u1ee5c tung ra th\u1ecb tr\u01b0\u1eddng d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1eb7c \u00d4ng Th\u1ecd v\u1edbi 2 h\u01b0\u01a1ng v\u1ecb ho\u00e0n to\u00e0n m\u1edbi l\u00e0 s\u00f4c\u00f4la v\u00e0 d\u00e2u. \u0110i\u1ec1u n\u00e0y \u0111ang cho th\u1ea5y, doanh nghi\u1ec7p \u0111\u00e3 d\u00e0nh kh\u00f4ng \u00edt t\u00e2m huy\u1ebft \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u1edbi quy\u1ebft t\u00e2m chinh ph\u1ee5c Gen Z th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ebfp theo.<\/p>\n

\"A42 \"A42<\/div>\n

Ngu\u1ed3n: Vinamilk<\/em><\/p>\n

\u201cV\u1edbi m\u1ed9t \u0111\u1eddi ng\u01b0\u1eddi, 50 n\u0103m \u0111\u00e3 b\u01b0\u1edbc sang giai \u0111o\u1ea1n trung ni\u00ean. Nh\u01b0ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, \u00d4ng Th\u1ecd lu\u00f4n n\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o v\u00e0 c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng t\u1eeb m\u1eabu m\u00e3, m\u00f9i v\u1ecb \u0111\u1ebfn c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, c\u00e2u chuy\u1ec7n c\u1ee7a nh\u00e3n h\u00e0ng nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng v\u00e0 li\u00ean t\u1ee5c thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t qua n\u0103m th\u00e1ng\u201d<\/em>, \u00f4ng Nguy\u1ec5n Quang Tr\u00ed<\/strong> \u2013 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Marketing c\u1ee7a Vinamilk, chia s\u1ebb.<\/p>\n

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Tr\u1ecdng Ngh\u0129a<\/strong>
\nNgu\u1ed3n CafeBiz<\/i><\/span><\/p>\n

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