{"id":396421,"date":"2023-12-08T04:06:23","date_gmt":"2023-12-08T04:06:23","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396421"},"modified":"2023-12-08T04:06:23","modified_gmt":"2023-12-08T04:06:23","slug":"thuat-ngu-growth-hack-va-growth-khong-hack","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/thuat-ngu-growth-hack-va-growth-khong-hack\/","title":{"rendered":"Thu\u1eadt ng\u1eef “Growth hack” v\u00e0 “Growth kh\u00f4ng hack”"},"content":{"rendered":"
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Growth hack l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi c\u00f3 t\u1eeb n\u0103m 2010 do “\u00f4ng t\u1ed5” m\u00f4n ph\u00e1i l\u00e0 Sean Ellis ngh\u0129 ra. \u00d4ng t\u1ea1o ra t\u1eeb “growth hack” ch\u1ec9 v\u00ec b\u1ef1c m\u00ecnh khi tuy\u1ec3n ng\u01b0\u1eddi l\u00e0m m\u1ed9t k\u1ef9 thu\u1eadt t\u0103ng tr\u01b0\u1edfng m\u1edbi m\u00e0 to\u00e0n nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u01a1n xin vi\u1ec7c c\u1ee7a c\u00e1c th\u1ea1c s\u1ef9 marketing.<\/div>\n
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Sean Ellis l\u00e0 m\u1ed9t doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u1ef1c h\u00e0nh c\u00f3 “s\u1ed1 m\u00e1” \u0111\u1ee9ng sau th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty t\u00ean tu\u1ed5i nh\u01b0 Dropbox, LogmeIn, Qualaroo v\u00e0 l\u00e0 nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a website growthhackers.com.<\/p>\n

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\"19930<\/p>\n

Sean Ellis<\/strong>, Founder & CEO growthhackers.com<\/p>\n<\/div>\n

Theo \u0111\u1ecbnh ngh\u0129a ban \u0111\u1ea7u c\u1ee7a \u00f4ng, growth hacker, ng\u01b0\u1eddi l\u00e0m growth hack l\u00e0 “m\u1ed9t ng\u01b0\u1eddi m\u00e0 m\u1ee5c ti\u00eau duy nh\u1ea5t l\u00e0 t\u0103ng tr\u01b0\u1edfng. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng b\u1edfi t\u00e1c \u0111\u1ed9ng ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng”.<\/em><\/p>\n

Sau \u0111\u00f3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm c\u00e1ch \u0111\u1ecbnh ngh\u0129a growth hacker r\u00f5 r\u00e0ng h\u01a1n. V\u00ed d\u1ee5 Andrew Chen \u0111\u1ecbnh ngh\u0129a growth hacker “l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c marketer v\u00e0 l\u1eadp tr\u00ecnh vi\u00ean, m\u1ed9t ng\u01b0\u1eddi nh\u00ecn v\u00e0o nhi\u1ec7m v\u1ee5 marketing truy\u1ec1n th\u1ed1ng ‘L\u00e0m sao thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng?’ v\u00e0 tr\u1ea3 l\u1eddi b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n h\u00e0ng lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng nh\u01b0 A\/B testing, ph\u00e2n t\u00edch landing page, c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap lan truy\u1ec1n n\u1ed9i dung, kh\u1ea3 n\u0103ng g\u1eedi email v\u00e0 Open Graph”.<\/em><\/p>\n

Tuy nhi\u00ean do s\u1ef1 ti\u1ebfn ho\u00e1 qu\u00e1 nhanh c\u1ee7a m\u00f4n ph\u00e1i n\u00e0y m\u00e0 c\u00e1c \u0111\u1ecbnh ngh\u0129a nhanh ch\u00f3ng b\u1ecb l\u1ea1c h\u1eadu.<\/p>\n

V\u1edbi c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c bi\u1ec7t nh\u01b0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u00e0 r\u1ebb ti\u1ec1n, vi\u1ec7c \u1ee9ng d\u1ee5ng growth hack lan ra nhanh nh\u01b0 m\u1ed9t \u0111\u00e1m ch\u00e1y v\u00e0 d\u1ea7n tr\u1edf th\u00e0nh k\u1ef9 thu\u1eadt \u00e1p d\u1ee5ng ch\u00ednh th\u1ed1ng trong c\u00e1c c\u00f4ng ty startup c\u00f4ng ngh\u1ec7.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p growth hack th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111i v\u00e0o l\u1ecbch s\u1eed nh\u01b0 ch\u1eef k\u00fd c\u1ee7a Hotmail, t\u1eb7ng dung l\u01b0\u1ee3ng free c\u1ee7a Dropbox, hay \u0103n theo Craigslist c\u1ee7a Airbnb… nh\u01b0ng th\u00fa v\u1ecb nh\u1ea5t v\u1eabn l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a Bittorrent, \u1ee9ng d\u1ee5ng chia s\u1ebb ngang h\u00e0ng n\u1ed5i ti\u1ebfng.<\/p>\n

N\u0103m 2012, khi Bittorrent c\u00f3 kho\u1ea3ng v\u00e0i tr\u0103m ngh\u00ecn ng\u01b0\u1eddi d\u00f9ng, doanh thu l\u1eb9t \u0111\u1eb9t kh\u00f4ng b\u1ee9t l\u00ean \u0111\u01b0\u1ee3c, ng\u01b0\u1eddi ta m\u1eddi v\u1ec1 m\u1ed9t c\u00f4 g\u00e1i kh\u00e1 xinh t\u00ean l\u00e0 Annabell.<\/p>\n

C\u1ea3 th\u00e1ng tr\u1eddi c\u00f4 h\u1ecfi h\u1ebft c\u00e1i n\u00e0y \u0111\u1ebfn c\u00e1i kh\u00e1c, \u0111\u1eb7c bi\u1ec7t h\u00e0nh h\u1ea1 \u0111\u1ed9i k\u1ef9 thu\u1eadt v\u1ec1 c\u00e1c lo\u1ea1i ch\u1ec9 s\u1ed1, nh\u01b0ng kh\u00f4ng l\u00e0m g\u00ec h\u01a1n. Cu\u1ed1i c\u00f9ng m\u1ed9t \u00f4ng trong ph\u00f2ng k\u1ef9 thu\u1eadt t\u1ee9c qu\u00e1 m\u1edbi b\u1eadt ra “Vi\u1ec7c c\u1ee7a c\u00f4 l\u00e0 t\u0103ng doanh thu, c\u00f4 l\u00e0m g\u00ec \u0111i”.<\/em><\/p>\n

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\"19930<\/p>\n

C\u00f4 AnnaBell<\/strong> l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng trong m\u1ea1ch ph\u00e1t tri\u1ec3n c\u1ee7a Bittorrent.<\/p>\n<\/div>\n

C\u00f4 g\u00e1i nghe th\u1ea5y v\u1eady m\u1ec9m c\u01b0\u1eddi n\u00f3i “\u0110\u01b0\u1ee3c r\u1ed3i, c\u00e1c anh l\u00e0m c\u00e1i n\u00fat Phi\u00ean b\u1ea3n pro to l\u00ean g\u1ea5p 3 l\u1ea7n cho em”.<\/em><\/p>\n

M\u1ecdi ng\u01b0\u1eddi r\u1ea5t mi\u1ec5n c\u01b0\u1ee1ng nh\u01b0ng c\u0169ng l\u00e0m theo.<\/p>\n

Th\u1eadt b\u1ea5t ng\u1edd, c\u00e1i n\u00fat to t\u01b0\u1edbng x\u1ea5u x\u00ed \u0111\u00f3 \u0111\u00e3 khi\u1ebfn doanh thu t\u1eeb n\u00e2ng c\u1ea5p ph\u1ea7n m\u1ec1m t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i m\u1ed7i ng\u00e0y. H\u00e0nh \u0111\u1ed9ng \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c Annabell sau khi n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ph\u00e1t hi\u1ec7n ra l\u00e0 r\u1ea5t \u00edt ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u1ec3 \u00fd th\u1ea5y c\u00f4ng ty c\u00f3 phi\u00ean b\u1ea3n pro. T\u1eeb \u0111\u00f3 tr\u1edf \u0111i, m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty “ngoan nh\u01b0 c\u00fan”, nghe Annabell r\u0103m r\u1eafp. V\u00e0 nh\u1eefng k\u1ef9 thu\u1eadt growth hack c\u1ee7a c\u00f4 \u0111\u00e3 g\u00f3p c\u00f4ng l\u1edbn \u0111\u01b0a Bittorrent tr\u1edf th\u00e0nh t\u00ean tu\u1ed5i to\u00e0n c\u1ea7u.<\/p>\n

Ng\u00e0y nay, growth hack \u0111\u00e3 ti\u1ebfn xa h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi t\u1ea1o ch\u1eef k\u00fd email, t\u1eb7ng free dung l\u01b0\u1ee3ng, \u0103n theo site n\u1ed5i ti\u1ebfng, c\u1ea3i thi\u1ec7n landing page, hay l\u00e0m to n\u00fat Pro. Nh\u1eefng k\u1ef9 thu\u1eadt growth hack \u0111\u00e3 tr\u1edf th\u00e0nh tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n cho kh\u00f4ng ch\u1ec9 ph\u1ea7n m\u1ec1m m\u00e0 c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 th\u00f4ng th\u01b0\u1eddng.<\/p>\n

\u0110\u00e3 c\u00f3 nhi\u1ec1u c\u00f4ng ty thay v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c marketing truy\u1ec1n th\u1ed1ng b\u1eb1ng ch\u1ee9c gi\u00e1m \u0111\u1ed1c t\u0103ng tr\u01b0\u1edfng, ng\u1ee5 \u00fd \u01b0u ti\u00ean cho growth hacking h\u01a1n. V\u00e0 c\u00e1c \u0111\u1ecbnh ngh\u0129a kinh \u0111i\u1ec3n kh\u00f4ng c\u00f2n \u0111\u1ee7 t\u00ednh bao qu\u00e1t cho m\u00f4n ph\u00e1i n\u1eefa.<\/p>\n

B\u1ea3n th\u00e2n ng\u01b0\u1eddi vi\u1ebft trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u0169ng c\u1ed1 g\u1eafng ngh\u0129 ra m\u1ed9t \u0111\u1ecbnh ngh\u0129a ph\u00f9 h\u1ee3p h\u01a1n, l\u00e0 “Growthhack l\u00e0 qu\u00e1 tr\u00ecnh t\u00e1c \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i m\u1ecdi ng\u01b0\u1eddi \u1edf c\u00e1c ng\u01b0\u1ee1ng kh\u00e1c nhau t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1c nhau \u0111\u1ebfn g\u1ea7n h\u01a1n t\u1edbi vi\u1ec7c t\u1ea1o ra doanh thu, l\u1ee3i nhu\u1eadn hay ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh”.<\/p>\n

N\u1ebfu b\u1ea1n bi\u1ebft v\u1ec1 marketing, t\u00f4i xin g\u1ecdi vui l\u00e0 growth kh\u00f4ng hack<\/em>, h\u1eb3n b\u1ea1n \u0111\u00e3 quen v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m \u0111i\u1ec3m ch\u1ea1m, c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng, ng\u01b0\u1ee1ng. Tuy nhi\u00ean, khi th\u1ef1c h\u00e0nh growth hack, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ecbnh ngh\u0129a l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng t\u1eeb n\u00e0y.<\/p>\n

\"19930<\/p>\n

\u0110i\u1ec3m ch\u1ea1m<\/h3>\n

Marketing:<\/strong> \u0110i\u1ec3m ch\u1ea1m l\u00e0 \u0111i\u1ec3m m\u00e0 t\u1ea1i \u0111\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u1eeb vi\u1ec7c kh\u00e1ch h\u00e0ng n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, m\u1ed9t bao b\u00ec s\u1ea3n ph\u1ea9m, m\u1ed9t t\u1edd r\u01a1i, hay m\u1ed9t email h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng th\u00e1ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\u2026<\/p>\n

Growthhack:<\/strong> \u0110i\u1ec3m ch\u1ea1m l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec3m m\u00e0 t\u1ea1i \u0111\u00f3 d\u00e2n s\u1ed1 tr\u00ean th\u1ebf gi\u1edbi n\u00e0y ti\u1ebfp x\u00fac v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay m\u00f4i tr\u01b0\u1eddng n\u00e0o \u0111\u00f3 d\u1eabn h\u1ecd \u0111\u1ebfn g\u1ea7n h\u01a1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: Facebook, Google hay Amazon l\u00e0m internet v\u1ec7 tinh mi\u1ec5n ph\u00ed v\u00ec h\u1ecd mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng \u1edf \u0111i\u1ec3m ch\u1ea1m m\u00f4i tr\u01b0\u1eddng internet.<\/p>\n

C\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

Marketing:<\/strong> c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng l\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00f4ng quan t\u00e2m sang quan t\u00e2m, t\u1eeb quan t\u00e2m sang \u0111\u0103ng k\u00fd, \u0111\u0103ng k\u00fd sang ho\u1ea1t \u0111\u1ed9ng, ho\u1ea1t \u0111\u1ed9ng sang th\u00edch, th\u00edch sang th\u1eed, th\u1eed sang tin, tin sang mua l\u1ea1i, mua cho m\u00ecnh sang gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Growthhack:<\/strong> Chuy\u1ec3n \u0111\u1ed5i m\u1ecdi ng\u01b0\u1eddi l\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m theo kh\u00e1i ni\u1ec7m c\u1ee7a growth hack.<\/p>\n

Ng\u01b0\u1ee1ng<\/h3>\n

Marketing:<\/strong> Ng\u01b0\u1ee1ng l\u00e0 c\u00e1c ph\u1ea7n c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i, t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m, ph\u1ed5 bi\u1ebfn l\u00e0: Ch\u01b0a quan t\u00e2m\/quan t\u00e2m, quan t\u00e2m\/\u0111\u0103ng k\u00fd, \u0111\u0103ng k\u00fd\/ho\u1ea1t \u0111\u1ed9ng, ho\u1ea1t \u0111\u1ed9ng \/th\u00edch, th\u00edch \/th\u1eed, th\u1eed\/tin, tin\/mua l\u1ea1i, mua\/gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Growth hack:<\/strong> Do s\u1ed1 \u0111i\u1ec3m ch\u1ea1m l\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n, v\u00e0 kh\u00f4ng ch\u1ec9 g\u1eafn v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u00e0 g\u1eafn v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ea1o thu\u1eadn l\u1ee3i\/g\u00e2y kh\u00f3 kh\u0103n cho d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 ng\u01b0\u1ee1ng \u0111\u1ec3 growth hack cho Facebook kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Facebook m\u00e0 c\u00f2n l\u00e0 s\u1ed1 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi internet tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

S\u1ef1 ti\u1ebfn ho\u00e1 c\u1ee7a growth hack c\u0169ng k\u00e9o theo s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c k\u1ef9 thu\u1eadt, t\u1ed1i \u01b0u giao di\u1ec7n, c\u1ea3i thi\u1ec7n landing page, t\u1ed1i \u01b0u n\u1ed9i dung… nay \u0111\u00e3 l\u00e0 b\u00e1nh m\u00ec v\u00e0 mu\u1ed1i. Ng\u01b0\u1eddi ta \u0111\u00e3 ti\u1ebfn xa h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng l\u00f4i k\u00e9o ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00fai ti\u1ec1n c\u1ee7a h\u1ecd b\u1eb1ng nh\u1eefng k\u1ef9 thu\u1eadt t\u01b0\u1edfng nh\u01b0 kh\u00f4ng li\u00ean quan, v\u00ed d\u1ee5 growth hack b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng m\u00f4i tr\u01b0\u1eddng, chi\u1ebfm h\u1eefu d\u1eef li\u1ec7u, ng\u0103n ch\u1eb7n ngu\u1ed3n l\u1ef1c hay mua b\u00e1n s\u00e1p nh\u1eadp…<\/p>\n

Growth hack ban \u0111\u1ea7u t\u1eeb ch\u1ed7 \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ef9 thu\u1eadt d\u00e0nh cho ng\u01b0\u1eddi \u00edt ti\u1ec1n \u0111\u00e3 tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng ti\u00eau t\u1ed1n h\u00e0ng t\u1ef7 \u0111\u00f4 la. Tuy v\u1eady, h\u1eb3n b\u1ea1n v\u1eabn mu\u1ed1n b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e2u h\u1ecfi, l\u00e0m growth hack th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, \u00edt ti\u1ec1n? H\u00e3y xem m\u1ed9t v\u00e0i g\u1ee3i \u00fd sau.<\/p>\n

1. X\u00e2y d\u1ef1ng mindmap t\u0103ng tr\u01b0\u1edfng t\u1ed5ng qu\u00e1t<\/h3>\n

T\u1eeb l\u00f5i l\u00e0 m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng, v\u1ebd c\u00e1c y\u1ebfu t\u1ed1 nh\u00f3m 1 bao g\u1ed3m to\u00e0n b\u1ed9 c\u00e1c nh\u00e2n t\u1ed1 ch\u00ednh gi\u00fap th\u00fac \u0111\u1ea9y ho\u1eb7c k\u00ecm h\u00e3m t\u0103ng tr\u01b0\u1edfng. Nh\u00f3m 1 g\u1ea7n m\u1ee5c ti\u00eau nh\u1ea5t l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong marketing truy\u1ec1n th\u1ed1ng v\u00ec \u0111\u00f3 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp nh\u1ea5t. C\u00e1c y\u1ebfu t\u1ed1 xanh l\u00e0 t\u1ef7 l\u1ec7 thu\u1eadn, y\u1ebfu t\u1ed1 \u0111\u1ecf l\u00e0 t\u1ef7 l\u1ec7 ngh\u1ecbch.<\/p>\n

T\u1eeb m\u1ed7i y\u1ebfu t\u1ed1 \u1edf nh\u00f3m 1, c\u1ea7n ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch ra v\u00f2ng th\u1ee9 2 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c l\u00ean m\u1ed7i y\u1ebfu t\u1ed1 nh\u00f3m 1. C\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch ra c\u00e1c v\u00f2ng r\u1ed9ng h\u01a1n, t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m xa h\u01a1n n\u1ebfu mu\u1ed1n l\u00e0m s\u00e2u h\u01a1n n\u1eefa. \u1ede nh\u1eefng doanh nghi\u1ec7p l\u1edbn nh\u01b0 nh\u00f3m FANG, v\u00f2ng ngo\u00e0i c\u00f9ng c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng mang t\u00ednh to\u00e0n c\u1ea7u, v\u00ed d\u1ee5 nh\u01b0 ti\u1ebfp c\u1eadn Internet. Xem v\u00ed d\u1ee5 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 mindmap t\u1ed5ng qu\u00e1t \u0111\u01a1n gi\u1ea3n gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n

\"19930<\/p>\n

2. Th\u1eed nghi\u1ec7m c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau theo m\u1ee9c \u01b0u ti\u00ean<\/h3>\n

Nh\u00f3m 1 > Nh\u00f3m 2 > Nh\u00f3m 3\u2026 \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed5 n\u00e0o c\u00f3 m\u1ee9c t\u01b0\u01a1ng quan chi ph\u00ed\/hi\u1ec7u qu\u1ea3 t\u0103ng tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o. Trong r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, nh\u1eefng th\u1eed nghi\u1ec7m \u0111em l\u1ea1i cho ta k\u1ebft qu\u1ea3 ng\u1ea1c nhi\u00ean. V\u00e0 nhi\u1ec1u khi c\u00e1c y\u1ebfu t\u1ed1 v\u00f2ng ngo\u00e0i l\u1ea1i c\u00f3 ch\u1ec9 s\u1ed1 n\u00e0y t\u1ed1t h\u01a1n y\u1ebfu t\u1ed1 v\u00f2ng trong. V\u00ed d\u1ee5, vi\u1ec7c t\u1eadp trung \u0111\u1ea7u t\u01b0 \u0111\u1ed9i ng\u0169 sale tr\u1ef1c ti\u1ebfp \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 th\u01b0\u1eddng kh\u00f4ng hi\u1ec7u qu\u1ea3 b\u1eb1ng vi\u1ec7c h\u1ee3p t\u00e1c b\u00e1n k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p kh\u00e1c c\u00f3 c\u00f9ng nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00e1t sinh nhu c\u1ea7u.<\/p>\n

3. B\u1ea3n ch\u1ea5t c\u1ee7a Growth hacking<\/h3>\n

L\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh\/b\u1ed5 sung c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 t\u00ecm ra t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 m\u1ee9c \u0111\u1ea7u t\u01b0\/t\u0103ng tr\u01b0\u1edfng t\u1ed1i \u01b0u.<\/p>\n

<\/div>\n

Theo H\u00f9ng \u0110\u1eb7ng<\/strong>
\nNgu\u1ed3n Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p<\/i><\/span><\/p>\n

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