{"id":396415,"date":"2023-12-08T03:56:48","date_gmt":"2023-12-08T03:56:48","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396415"},"modified":"2023-12-08T03:56:48","modified_gmt":"2023-12-08T03:56:48","slug":"phat-trien-thuong-hieu-hieu-truoc-xay-sau","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/phat-trien-thuong-hieu-hieu-truoc-xay-sau\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u: Hi\u1ec3u tr\u01b0\u1edbc, X\u00e2y sau"},"content":{"rendered":"
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X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, d\u00f9 l\u1edbn hay nh\u1ecf, b\u00e1n l\u1ebb hay B2B. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u00f3 cho bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 tr\u00f4ng \u0111\u1ee3i g\u00ec t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p, v\u00e0 n\u00f3 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. Th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e2u h\u1ecfi: B\u1ea1n l\u00e0 ai? B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 trong m\u1eaft m\u1ecdi ng\u01b0\u1eddi, b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/div>\n
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“Th\u01b0\u01a1ng hi\u1ec7u” th\u1ef1c ra l\u00e0 g\u00ec?<\/h3>\n

V\u1edbi 25 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi l\u00e0 nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a trang LogoYes.com – website thi\u1ebft k\u1ebf logo theo m\u00f4 h\u00ecnh do-it-yourself (t\u1ef1 tay l\u00e0m l\u1ea5y) \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi, John Williams cho r\u1eb1ng, hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a thu\u1eadt ng\u1eef \u201cx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u cho ch\u00ednh c\u00f4ng ty m\u00ecnh.<\/p>\n

Li\u1ec7u b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi d\u00e1m kh\u00e1c bi\u1ec7t, s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c m\u00ecnh ho\u1ea1t \u0111\u1ed9ng? Hay d\u00e0y d\u1ea1n kinh nghi\u1ec7m v\u00e0 \u0111\u00e1ng tin c\u1eady? S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo ti\u00eau ch\u00ed gi\u00e1 cao \u0111i \u0111\u00f4i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, hay gi\u00e1 th\u1ea5p nh\u01b0ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao? B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ecdn c\u1ea3 hai, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 cung c\u1ea5p t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9. Vi\u1ec7c b\u1ea1n l\u00e0 ai d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau mu\u1ed1n v\u00e0 c\u1ea7n g\u00ec \u1edf b\u1ea1n.<\/p>\n

N\u1ec1n t\u1ea3ng cho th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 logo. T\u1eeb trang web, bao b\u00ec \u0111\u00f3ng g\u00f3i cho \u0111\u1ebfn ch\u1ea5t li\u1ec7u qu\u1ea3ng c\u00e1o, t\u1ea5t c\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o logo c\u1ee7a doanh nghi\u1ec7p, nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"20004<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i cho doanh nghi\u1ec7p l\u1ee3i th\u1ebf l\u1edbn trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/em><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch giao ti\u1ebfp v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi: l\u00e0m th\u1ebf n\u00e0o, c\u00e1i g\u00ec, \u1edf \u0111\u00e2u, khi n\u00e0o v\u00e0 t\u1edbi ai? Vi\u1ec7c b\u1ea1n qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. K\u00eanh ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3. Khi \u0111\u00f3, giao ti\u1ebfp tr\u1ef1c quan hay qua l\u1eddi n\u00f3i c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c s\u1ebd t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u1edbi gi\u00e1 tr\u1ecb cao. V\u1edbi ph\u1ea7n gi\u00e1 tr\u1ecb gia t\u0103ng th\u00eam v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 ra gi\u00e1 cao h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 n\u01b0\u1edbc ng\u1ecdt v\u00e0 soda th\u00f4ng th\u01b0\u1eddng. Coca-Cola<\/strong> \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb qu\u00e1 m\u1ea1nh, v\u00ec th\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 gi\u00e1 cao h\u01a1n, v\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 ph\u1ea7n cao h\u01a1n \u0111\u00f3.<\/p>\n

<\/div>\n

Gi\u00e1 tr\u1ecb gia t\u0103ng th\u1ef1c t\u1ebf l\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111i k\u00e8m d\u01b0\u1edbi h\u00ecnh th\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn ho\u1eb7c g\u1eafn k\u1ebft t\u00ecnh c\u1ea3m. V\u00ed d\u1ee5 nh\u01b0 Nike<\/strong>, h\u1ecd g\u1eafn c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c ng\u00f4i sao th\u1ec3 thao h\u00e0ng \u0111\u1ea7u, v\u00e0 mu\u1ed1n kh\u00e1ch h\u00e0ng th\u00edch lu\u00f4n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1eeb vi\u1ec7c y\u00eau qu\u00fd c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean. Gi\u00e0y c\u1ee7a Nike b\u00e1n ch\u1ea1y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n nh\u1edd t\u00ednh n\u0103ng.<\/p>\n

\u0110\u1ecbnh ngh\u0129a ch\u00ednh m\u00ecnh<\/h3>\n

Vi\u1ec7c \u0111\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh t\u1ef1 kh\u00e1m ph\u00e1, c\u00f3 th\u1ec3 \u0111\u1ea7y kh\u00f3 kh\u0103n, t\u1ed1n th\u1eddi gian v\u00e0 kh\u00f4ng d\u1ec5 ch\u1ecbu ch\u00fat n\u00e0o. N\u00f3 c\u0169ng \u0111\u00f2i h\u1ecfi \u00edt nh\u1ea5t vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n

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  • S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec?<\/li>\n
  • L\u1ee3i \u00edch v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty?<\/li>\n
  • Kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngh\u0129 g\u00ec v\u1ec1 c\u00f4ng ty?<\/li>\n
  • Nh\u1eefng ph\u1ea9m ch\u1ea5t n\u00e0o c\u00f4ng ty c\u1ea7n c\u00f3?<\/li>\n<\/ul>\n

    H\u00e3y t\u1ef1 m\u00ecnh nghi\u00ean c\u1ee9u. T\u00ecm hi\u1ec3u nhu c\u1ea7u, th\u00f3i quen v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1eebng ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng \u0111i\u1ec1u b\u1ea1n cho r\u1eb1ng kh\u00e1ch h\u00e0ng ngh\u0129 nh\u01b0 v\u1eady. H\u00e3y th\u1ef1c s\u1ef1 bi\u1ebft h\u1ecd ngh\u0129 g\u00ec.<\/p>\n

    \"20004<\/p>\n

    H\u00e3y th\u1ef1c s\u1ef1 bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ngh\u0129 g\u00ec.<\/em><\/p>\n

    V\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p, h\u00e3y t\u1eadn d\u1ee5ng \u00fd ki\u1ebfn chuy\u00ean m\u00f4n t\u1eeb nh\u00f3m t\u01b0 v\u1ea5n doanh nghi\u1ec7p nh\u1ecf phi l\u1ee3i nhu\u1eadn ho\u1eb7c trung t\u00e2m ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p nh\u1ecf n\u00e0o \u0111\u00f3.<\/p>\n

    Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m sao \u0111\u1ec3 ti\u1ebfp th\u1ecb ra th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i? Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u01a1n gi\u1ea3n, nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eddi gian ki\u1ebfm ch\u1ee9ng:<\/p>\n

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    • T\u1ea1o ra m\u1ed9t logo tuy\u1ec7t v\u1eddi:<\/strong> V\u00e0, h\u00e3y \u0111\u1eb7t n\u00f3 \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/li>\n
    • Vi\u1ebft l\u1ea1i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Th\u00f4ng \u0111i\u1ec7p ch\u00ednh b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0 g\u00ec? M\u1ed7i nh\u00e2n vi\u00ean c\u1ea7n ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/li>\n
    • T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u:<\/strong> M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p, c\u00e1ch tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i, c\u00e1ch \u0103n m\u1eb7c c\u1ee7a b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng khi g\u1eb7p kh\u00e1ch h\u00e0ng, ch\u1eef k\u00fd tr\u00ean email, t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9.<\/li>\n
    • T\u1ea1o ra “ti\u1ebfng n\u00f3i” cho c\u00f4ng ty m\u00e0 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n:<\/strong> \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 “ti\u1ebfng n\u00f3i” n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong c\u00e1c v\u0103n b\u1ea3n v\u00e0 k\u1ebft h\u1ee3p v\u00e0o h\u00ecnh \u1ea3nh tr\u1ef1c quan tr\u00ean t\u1ea5t c\u1ea3 m\u1ecdi nguy\u00ean v\u1eadt li\u1ec7u, d\u00f9 tr\u1ef1c tuy\u1ebfn hay ngo\u00e0i \u0111\u1eddi th\u1ef1c. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng? N\u00f3 c\u00f3 thanh l\u1ecbch? H\u00e3y ph\u00e1t tri\u1ec3n tagline (m\u1ed9t d\u1ea1ng slogan ho\u1eb7c c\u1ee5m t\u1eeb ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb v\u00e0 s\u1ed1ng \u0111\u1ed9ng t\u00f3m t\u1eaft v\u1ec1 m\u1ed9t c\u00f4ng ty ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m). Vi\u1ebft c\u00e1i g\u00ec \u0111\u00f3 d\u1ec5 nh\u1edb, \u00fd ngh\u0129a v\u00e0 s\u00fac t\u00edch, gi\u00fap th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
    • Thi\u1ebft k\u1ebf bi\u1ec3u m\u1eabu v\u00e0 t\u1ea1o ra c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb:<\/strong> S\u1eed d\u1ee5ng c\u00f9ng m\u00e0u s\u1eafc, v\u1ecb tr\u00ed logo, c\u00e1i nh\u00ecn v\u00e0 c\u1ea3m nh\u1eadn th\u00f4ng su\u1ed1t. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1ea7u k\u1ef3, nh\u01b0ng h\u00e3y nh\u1ea5t qu\u00e1n.<\/li>\n
    • H\u00e3y th\u00e0nh th\u1eadt v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng quay tr\u1edf l\u1ea1i ho\u1eb7c gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi kh\u00e1c cho b\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh h\u1ee9a h\u1eb9n.<\/li>\n
    • H\u00e3y nh\u1ea5t qu\u00e1n:<\/strong> V\u1ea5n \u0111\u1ec1 n\u00e0y li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec1u tr\u00ean v\u00e0 l\u00e0 \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng nh\u1ea5t. N\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, m\u1ecdi n\u1ed7 l\u1ef1c thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i.<\/li>\n<\/ul>\n
      <\/div>\n

      Ng\u1ecdc Di\u1ec7p<\/strong>
      \nNgu\u1ed3n Doanh Nh\u00e2n S\u00e0i G\u00f2n<\/i><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, d\u00f9 l\u1edbn hay nh\u1ecf, b\u00e1n l\u1ebb hay B2B. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u00f3 cho bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 tr\u00f4ng \u0111\u1ee3i g\u00ec t\u1eeb c\u00e1c s\u1ea3n […]<\/p>\n","protected":false},"author":1,"featured_media":396416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[170],"tags":[],"class_list":["post-396415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396415"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396415\/revisions"}],"predecessor-version":[{"id":396440,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396415\/revisions\/396440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/396416"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}