{"id":396388,"date":"2023-12-08T04:12:45","date_gmt":"2023-12-08T04:12:45","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396388"},"modified":"2023-12-08T04:16:55","modified_gmt":"2023-12-08T04:16:55","slug":"tru-cot-trong-toi-uu-hoa-quang-cao-cua-video-ngan-tiktok","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/tru-cot-trong-toi-uu-hoa-quang-cao-cua-video-ngan-tiktok\/","title":{"rendered":"Tr\u1ee5 c\u1ed9t trong t\u1ed1i \u01b0u ho\u00e1 qu\u1ea3ng c\u00e1o c\u1ee7a video ng\u1eafn TikTok"},"content":{"rendered":"
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V\u1edbi nh\u1eefng \u0111\u1eb7c tr\u01b0ng v\u1ec1 t\u00ednh tr\u1ef1c quan, ng\u1eafn g\u1ecdn v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u, video ng\u1eafn d\u1ea7n tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c n\u1ed9i dung nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u1eady c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng h\u00ecnh th\u1ee9c \u201chot\u201d n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/div>\n
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B\u00e1o c\u00e1o \u201cWhen entertainment meets effectiveness: A guide to maximizing impact\u201d<\/em><\/strong> (T\u1ea1m d\u1ecbch: Khi gi\u1ea3i tr\u00ed tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u2013 g\u1ee3i \u00fd t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng) c\u1ee7a TikTok v\u00e0 WARC th\u1ef1c hi\u1ec7n \u0111\u00e3 \u0111\u00fac k\u1ebft 4 tr\u1ee5 c\u1ed9t c\u1ea7n l\u01b0u \u00fd trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o d\u1ea1ng video ng\u1eafn v\u00e0 cung c\u1ea5p m\u1ed9t s\u1ed1 g\u1ee3i \u00fd gi\u00fap khai ph\u00e1 tri\u1ec7t \u0111\u1ec3 hi\u1ec7u qu\u1ea3 c\u1ee7a y\u1ebfu t\u1ed1 s\u00e1ng t\u1ea1o cho h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n

T\u1eadp trung v\u00e0o b\u1ed9 t\u1ee9 \u201c\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u2013 ng\u00e2n s\u00e1ch \u2013 s\u00e1ng t\u1ea1o \u2013 v\u1ecb tr\u00ed\u201d<\/h3>\n

Theo b\u00e1o c\u00e1o Ad Spend Outlook 2022\/23 do WARC th\u1ef1c hi\u1ec7n, t\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u c\u00f3 xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i do \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ec1n kinh t\u1ebf. D\u00f9 v\u1eady, c\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i dung gi\u1ea3i tr\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n c\u00f3 m\u1ee9c t\u0103ng nh\u1eb9 v\u1ec1 m\u1eb7t doanh thu trong n\u1eeda cu\u1ed1i n\u0103m 2022\/23 (TikTok: 45%, Instagram: 6,7%, YouTube: 5,6%).<\/p>\n

T\u1eeb kh\u00f4ng kh\u00ed \u1ea3m \u0111\u1ea1m chung c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 xu h\u01b0\u1edbng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u1eadn tr\u1ecdng h\u01a1n, \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng k\u00eanh mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng. V\u1edbi m\u1ed9t v\u00e0i \u0111i\u1ec3m s\u00e1ng nh\u1ecf \u1edf nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 h\u00ecnh th\u1ee9c video ng\u1eafn, vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng kh\u00eda c\u1ea1nh tr\u1ecdng t\u00e2m gi\u00fap t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cho h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n

Trong b\u00e1o c\u00e1o \u201cWhen entertainment meets effectiveness: A guide to maximizing impact\u201d<\/em><\/strong>, TikTok v\u00e0 WARC \u0111\u00e3 g\u1ee3i \u00fd 4 tr\u1ee5 c\u1ed9t c\u1ea7n l\u01b0u \u00fd g\u1ed3m: \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch, s\u00e1ng t\u1ea1o v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o <\/strong>gi\u00fap marketer x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u01b0\u1edbng tri\u1ec3n khai ph\u00f9 h\u1ee3p cho nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o video ng\u1eafn.<\/p>\n

\"Tiktok<\/p>\n

Tr\u1ee5 c\u1ed9t 1: \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h4>\n

Chuy\u00ean gia t\u1eeb WARC v\u00e0 TikTok khuy\u1ebfn ngh\u1ecb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm m\u1ee5c ti\u00eau theo th\u00f4ng tin nh\u00e2n kh\u1ea9u r\u1ed9ng. Sau \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac theo nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi nh\u1eefng n\u00e9t \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng h\u01a1n. Song song \u0111\u00f3, vi\u1ec7c li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m, k\u1ebft h\u1ee3p ch\u00e9o c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap t\u1ed1i \u01b0u ho\u00e1 qu\u00e1 tr\u00ecnh tinh ch\u1ec9nh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, g\u00f3p ph\u1ea7n mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n

Tr\u1ee5 c\u1ed9t 2: Ng\u00e2n s\u00e1ch & ho\u1ea1t \u0111\u1ed9ng \u0111\u1eb7t mua<\/strong><\/h4>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng qu\u1ea3 ng\u1ecdt t\u1eeb qu\u1ea3ng c\u00e1o video ng\u1eafn, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 m\u1ea1nh tay n\u00e2ng gi\u00e1 \u0111\u1eb7t mua v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ee9c trung b\u00ecnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Ng\u00e2n s\u00e1ch r\u1ed9ng r\u00e3i h\u01a1n gi\u00fap n\u00e2ng cao v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

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Tr\u1ee5 c\u1ed9t 3: S\u00e1ng t\u1ea1o<\/strong><\/h4>\n

\u0110i\u1ec3m thu h\u00fat c\u1ee7a video ng\u1eafn l\u00e0 t\u00ednh s\u00e1ng t\u1ea1o trong n\u1ed9i dung. Ch\u1ec9 khi ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o \u201cd\u00f2\u201d \u0111\u00fang gu c\u1ee7a c\u1ed9ng \u0111\u1ed3ng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng, qu\u1ea3ng c\u00e1o qua video ng\u1eafn m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u su\u1ea5t<\/p>\n

Marketer c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc thay \u0111\u1ed5i c\u00e1c asset s\u00e1ng t\u1ea1o (creative asset) th\u01b0\u1eddng xuy\u00ean, t\u1eadp trung v\u00e0o hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh, \u00e2m thanh ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u00e1nh nh\u00e0m ch\u00e1n. Sau khi \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c qua n\u1ed9i dung s\u00e1ng t\u1ea1o, nh\u1eefng th\u00f4ng \u0111i\u1ec7p CTA ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng trong video c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng l\u01b0u l\u1ea1i trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Tr\u1ee5 c\u1ed9t 4: V\u1ecb tr\u00ed<\/strong><\/h4>\n

V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ec3 c\u00f3 th\u1ec3 (1) \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 (2) mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho h\u1ecd.<\/p>\n

C\u1ee5 th\u1ec3, marketer c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c pixel \/ MMP event \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng khu v\u1ef1c ph\u00f9 h\u1ee3p nh\u1eb1m thu \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cho qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3 gi\u00fap cho qu\u00e1 tr\u00ecnh tu\u1ef3 ch\u1ec9nh, c\u1ea3i thi\u1ec7n nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o sau \u0111\u00f3 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n

Nh\u1eefng \u0111i\u1ec3m ch\u1ea1m t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng (t\u1ed1c \u0111\u1ed9 t\u1ea3i c\u1ee7a website, s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa nh\u1eefng creative assets v\u00e0 b\u1ed1 c\u1ee5c chung c\u1ee7a landing page) c\u0169ng n\u00ean \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o, t\u1ea1o c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

<\/div>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o video ng\u1eafn?<\/h3>\n

Trong c\u00f9ng b\u00e1o c\u00e1o, TikTok v\u00e0 WARC c\u0169ng \u0111\u00e3 tr\u00edch d\u1eabn k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a MediaScience v\u00e0 Ehrenberg-Bass Institute v\u1ec1 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u00ecnh th\u1ee9c video ng\u1eafn.<\/p>\n

Nghi\u00ean c\u1ee9u ghi nh\u1eadn nh\u1eefng video qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh 6 gi\u00e2y c\u00f3 th\u1ec3 \u0111\u1ea1t 60% hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t video qu\u1ea3ng c\u00e1o d\u00e0i 30 gi\u00e2y v\u1ec1 m\u1eb7t unaided brand recall. Nghi\u00ean c\u1ee9u c\u0169ng nh\u1eadn \u0111\u1ecbnh r\u1eb1ng h\u1ea7u h\u1ebft hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t video qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh trong 5 gi\u00e2y \u0111\u1ea7u ti\u00ean.<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u s\u1ee9c s\u00e1ng t\u1ea1o trong v\u1ecfn v\u1eb9n 5-7 gi\u00e2y v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng? C\u00e1c chuy\u00ean gia t\u1eeb TikTok \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u1ec3 marketer c\u00f3 th\u1ec3 n\u00e2ng t\u1ec9 l\u1ec7 ghi \u0111i\u1ec3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb nh\u1eefng gi\u00e2y \u0111\u1ea7u \u201cg\u1eb7p g\u1ee1\u201d. C\u1ee5 th\u1ec3:<\/p>\n

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  • T\u1eadn d\u1ee5ng nh\u1eefng b\u1ed1i c\u1ea3nh v\u0103n ho\u00e1 x\u00e3 h\u1ed9i <\/strong>\u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ec3 nhanh ch\u00f3ng t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i.<\/li>\n
  • \u201cCh\u1ebb\u201d nh\u1ecf nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u201c\u0111ao to b\u00faa l\u1edbn\u201d<\/strong>. Marketer n\u00ean t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng c\u1ed1t truy\u1ec7n tr\u1ef1c quan c\u1ee7a h\u00ecnh th\u1ee9c video \u0111\u1ec3 ph\u00e2n nh\u1ecf th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o th\u00e0nh chu\u1ed7i qu\u1ea3ng c\u00e1o n\u1ed1i ti\u1ebfp. Nh\u1eefng USPs ho\u1eb7c \u0111\u1ecbnh v\u1ecb s\u00fac t\u00edch, r\u00f5 r\u00e0ng s\u1ebd d\u1ec5 \u0111i v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng h\u01a1n so v\u1edbi m\u1ed9t \u201ct\u1ea3ng\u201d th\u00f4ng \u0111i\u1ec7p ch\u1ee9a nhi\u1ec1u t\u1ea7ng th\u00f4ng tin.<\/li>\n
  • Marketer c\u0169ng c\u00f3 th\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 brand recall b\u1eb1ng c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n trong 0-3 gi\u00e2y \u0111\u1ea7u ti\u00ean<\/strong> c\u1ee7a video. Ho\u1eb7c, ph\u01b0\u01a1ng ph\u00e1p m\u1ea1nh tay h\u01a1n l\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n t\u1ed1i thi\u1ec3u 4 l\u1ea7n trong 1 video<\/strong> \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 aided brand recall t\u1ed1i \u0111a.<\/li>\n<\/ul>\n

    V\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c, marketer \u0111\u1ec1u nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ea1o n\u00ean nh\u1eefng m\u1ea9u chuy\u1ec7n nh\u1ecf, c\u00f3 t\u00ednh k\u1ebft n\u1ed1i \u0111\u1ec3 th\u1ec3 hi\u1ec7n 1 th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch. D\u00f9 v\u1eady, \u0111\u00e2u s\u1ebd l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap chu\u1ed7i c\u00e2u chuy\u1ec7n n\u00e0y tr\u1edf n\u00ean th\u00fa v\u1ecb tr\u00ean 1 n\u1ec1n t\u1ea3ng c\u00f3 h\u00e0ng tri\u1ec7u \u201cc\u00e2u chuy\u1ec7n” m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed7i ng\u00e0y?<\/p>\n

    \"Tiktok<\/p>\n

    \u00c2m nh\u1ea1c l\u00e0 m\u1ed9t ph\u1ea7n tr\u1ea3i nghi\u1ec7m c\u1ee7a TikTok, do \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong nh\u1eefng gi\u00e2y \u0111\u1ea7u ti\u00ean, marketer c\u1ea7n s\u1eed d\u1ee5ng \u0111o\u1ea1n \u00e2m thanh n\u1ec1n \u201cchu\u1ea9n\u201d cho nh\u1eefng video c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i b\u00ed k\u00edp v\u1ec1 m\u1eb7t \u00e2m thanh \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e1o c\u00e1o \u201cWhen entertainment meets effectiveness: A guide to maximizing impact\u201d:<\/em><\/strong><\/p>\n

      \n
    • L\u1ef1a ch\u1ecdn nh\u1ea1c n\u1ec1n ph\u00f9 h\u1ee3p:<\/strong> 60% c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o th\u1eed nghi\u1ec7m c\u00f3 s\u1eed d\u1ee5ng nh\u1ea1c ghi nh\u1eadn t\u1ec9 l\u1ec7 xem t\u00edch c\u1ef1c.<\/li>\n
    • C\u00e2n nh\u1eafc s\u1eed d\u1ee5ng hip hop\/ EDM:<\/strong> 55-56% c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o th\u1eed nghi\u1ec7m s\u1eed d\u1ee5ng th\u1ec3 lo\u1ea1i nh\u1ea1c n\u00e0y ghi nh\u1eadn t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n

      Sau khi g\u00e2y \u1ea5n t\u01b0\u1ee3ng th\u00e0nh c\u00f4ng \u1edf ph\u1ea7n nghe, ng\u01b0\u1eddi d\u00f9ng s\u1ebd ch\u00fa \u00fd \u0111\u1ebfn c\u00e2u chuy\u1ec7n m\u00e0 video truy\u1ec1n t\u1ea3i. B\u00e1o c\u00e1o tr\u00ean c\u0169ng \u0111\u00e3 t\u1ed5ng h\u1ee3p c\u00f4ng th\u1ee9c 3 \u201cN\u00ean” cho m\u1ed9t c\u00e2u chuy\u1ec7n hay g\u1ed3m:<\/p>\n

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      • S\u1eed d\u1ee5ng \u201cng\u01b0\u1eddi th\u1eadt vi\u1ec7c th\u1eadt\u201d:<\/strong> Vi\u1ec7c k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n th\u1eadt v\u1edbi nh\u1eefng t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng th\u1eadt gi\u00fap t\u0103ng 9% th\u1eddi gian xem video.<\/li>\n
      • \u201cPha tr\u1ed9n” nh\u1eefng trend n\u1ed5i b\u1eadt:<\/strong> L\u1ef1a ch\u1ecdn nh\u1eefng trend ph\u00f9 h\u1ee3p, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nh\u00f3m TA v\u00e0 pha tr\u1ed9n theo 1 t\u1ef7 l\u1ec7 h\u1ee3p l\u00fd gi\u00fap t\u0103ng 14% th\u1eddi gian xem video.<\/li>\n
      • K\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u1edbi chu\u1ed7i n\u1ed9i dung nhi\u1ec1u t\u1eadp:<\/strong> Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ea1ch truy\u1ec7n gay c\u1ea5n, th\u00fa v\u1ecb gi\u00fap t\u0103ng 16% th\u1eddi gian xem video.<\/li>\n<\/ul>\n

        Koiniwa Japan t\u1eadn d\u1ee5ng l\u1ed1i k\u1ec3 chuy\u1ec7n ch\u01b0\u01a1ng h\u1ed3i \u0111\u1ec3 nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

        Koiniwa Japan l\u00e0 \u1ee9ng d\u1ee5ng gh\u00e9p \u0111\u00f4i th\u00f4ng qua game nh\u1eadp vai c\u1ee7a Nh\u1eadt B\u1ea3n. D\u00f9 s\u1edf h\u1eefu concept kh\u00e1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u00fa v\u1ecb nh\u01b0ng \u0111\u01a1n v\u1ecb ph\u00e1t h\u00e0nh v\u1eabn g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, trong chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c c\u00f9ng TikTok nh\u1eefng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u01b0u ti\u00ean bao g\u1ed3m: n\u00e2ng t\u1ec9 l\u1ec7 ROAS v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi t\u1ea3i \u1ee9ng d\u1ee5ng.<\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c cho chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y l\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ch truy\u1ec7n th\u00fa v\u1ecb c\u1ee7a t\u1ef1a game v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i n\u1ed9i dung sinh \u0111\u1ed9ng, s\u00e1ng t\u1ea1o c\u1ee7a h\u00ecnh th\u1ee9c video ng\u1eafn.<\/p>\n

        T\u1eeb th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o \u201cGame \u1ea3o, h\u1eb9n h\u00f2 th\u1eadt\u201d, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1ea3n xu\u1ea5t nh\u1eefng creative asset v\u1edbi m\u1ea1ch truy\u1ec7n li\u1ec1n m\u1ea1ch, th\u00fa v\u1ecb, t\u00e1i hi\u1ec7n concept \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn. Vi\u1ec7c chia nh\u1ecf th\u00f4ng \u0111i\u1ec7p th\u00e0nh d\u1ea1ng video series g\u00f3p ph\u1ea7n k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 ch\u1edd \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c h\u1ecd \u0111\u00f3n xem t\u1eebng video c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam th\u1eddi gian, \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, \u0111\u1ecbnh v\u1ecb \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n

        T\u1ed5ng k\u1ebft, chi\u1ebfn d\u1ecbch \u0111\u00e3 thu \u0111\u01b0\u1ee3c nh\u1eefng con s\u1ed1 kh\u1ea3 quan nh\u01b0:<\/p>\n

          \n
        • Gi\u1ea3m 74% chi ph\u00ed CPI<\/li>\n
        • ROAS t\u0103ng g\u1ea5p 1,3 l\u1ea7n<\/li>\n
        • T\u1ec9 l\u1ec7 LTV c\u1ee7a \u1ee9ng d\u1ee5ng \u0111\u1ea1t h\u01a1n 120%<\/li>\n<\/ul>\n

          C\u00f3 th\u1ec3 th\u1ea5y, v\u1edbi nhu c\u1ea7u gi\u1ea3i tr\u00ed v\u00e0 xu h\u01b0\u1edbng \u01b0u ti\u00ean ti\u00eau th\u1ee5 n\u1ed9i dung ng\u1eafn ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, marketer n\u00ean c\u00e2n nh\u1eafc t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 s\u00e1ng t\u1ea1o, gi\u1ea3i tr\u00ed c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt, c\u00f3 gi\u00e1 tr\u1ecb, n\u00e2ng cao thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Khi \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd d\u1ea7n tr\u1edf th\u00e0nh 1 ph\u1ea7n c\u1ee7a v\u0103n ho\u00e1 gi\u1ea3i tr\u00ed, d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c g\u1ee3i nh\u1edb v\u00e0 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n

          Xem th\u00eam b\u00e0i vi\u1ebft c\u00f9ng series: <\/span><\/span><\/em><\/p>\n

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          • TikTok x WARC #1: Li\u1ec7u c\u00f3 t\u1ec9 l\u1ec7 v\u00e0ng cho vi\u1ec7c \u0111\u1ea7u t\u01b0 Performance Marketing v\u00e0 Brand Building?<\/span><\/em><\/span><\/li>\n
          • TikTok x WARC #2: \u0110\u1ea1i di\u1ec7n PMAX: \u201cM\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd, \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u t\u1ea1i Vi\u1ec7t Nam \u0111ang \u1edf giai \u0111o\u1ea1n s\u01a1 kh\u1edfi\u201d<\/span><\/em><\/span><\/li>\n
          • TikTok x WARC #3:<\/span> 3 t\u00e1c \u0111\u1ed9ng t\u1eeb y\u1ebfu t\u1ed1 gi\u1ea3i tr\u00ed gi\u00fap t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch Shoppertainment<\/em><\/span><\/li>\n<\/ul>\n<\/blockquote>\n
            <\/div>\n

            Thu Nga<\/strong>
            \nNgu\u1ed3n TikTok for Business<\/i><\/span><\/p>\n

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