{"id":395944,"date":"2023-12-05T10:36:56","date_gmt":"2023-12-05T10:36:56","guid":{"rendered":"https:\/\/otavietnam.com\/?p=395944"},"modified":"2023-12-05T10:36:56","modified_gmt":"2023-12-05T10:36:56","slug":"nhu-cau-nhan-su-nganh-digital-marketing-trong-du-lich","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/nhu-cau-nhan-su-nganh-digital-marketing-trong-du-lich\/","title":{"rendered":"Nhu C\u1ea7u Nh\u00e2n S\u1ef1 Ng\u00e0nh Digital Marketing trong Du L\u1ecbch"},"content":{"rendered":"
\n

Ng\u00e0nh du l\u1ecbch ng\u00e0y c\u00e0ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 Digital Marketing<\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i doanh nghi\u1ec7p du l\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nhu c\u1ea7u nh\u00e2n s\u1ef1 trong l\u0129nh v\u1ef1c Digital Marketing (Marketing truy\u1ec1n th\u00f4ng tr\u00ean internet\/ online<\/strong>) trong ng\u00e0nh du l\u1ecbch.<\/span><\/p>\n<\/div>\n

Digital Marketing ch\u01a1i m\u1ed9t vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch. Vi\u1ec7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c SEO<\/strong> \u0111\u00f2i h\u1ecfi s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 s\u00e1ng t\u1ea1o. Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean internet<\/strong> ng\u00e0y nay \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Vi\u1ec7c ch\u00fang ta truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb, th\u00f4ng \u0111i\u1ec7p, cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c s\u1ebd gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng.<\/p>\n

\"Ota
Ota Viet Nam Blog Kien Thuc Sale Va Marketing Nhu Cau Nhan Su Nganh Digital Marketing Trong Du Lich 1<\/figcaption><\/figure>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 logo, m\u00e0 l\u00e0 s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh hay logo, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 t\u1ed5ng h\u1ee3p c\u1ee7a nh\u1eefng \u1ea5n t\u01b0\u1ee3ng, c\u1ea3m nh\u1eadn v\u00e0 \u00fd ki\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 c\u1ee7a tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 v\u1edbi doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng khi n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n

    \n
  1. Uy T\u00edn:<\/strong> Kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean trung th\u1ef1c, \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Uy t\u00edn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/li>\n
  2. Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng:<\/strong> C\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, t\u1eeb qu\u00e1 tr\u00ecnh mua s\u1eafm \u0111\u1ebfn sau b\u00e1n h\u00e0ng, \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  3. Gi\u00e1 Tr\u1ecb \u0110\u1eb7c Bi\u1ec7t:<\/strong> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 cung c\u1ea5p s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t, l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t giao d\u1ecbch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m.<\/li>\n
  4. T\u00ednh Nh\u00e2n Qu\u1ea3 (Consistency):<\/strong> S\u1ef1 nh\u1ea5t qu\u00e1n trong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3n th\u1ecb m\u00ecnh qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, s\u1ea3n ph\u1ea9m, v\u00e0 d\u1ecbch v\u1ee5 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ed3ng \u0111\u1ec1u v\u00e0 m\u1ea1nh m\u1ebd.<\/li>\n
  5. T\u01b0\u01a1ng T\u00e1c v\u00e0 Giao Ti\u1ebfp:<\/strong> C\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 tr\u1ef1c ti\u1ebfp qua c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
  6. Ph\u1ea3n H\u1ed3i v\u00e0 \u0110\u00e1nh Gi\u00e1:<\/strong> C\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n th\u00f4ng tin qu\u00fd b\u00e1u gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n.<\/li>\n
  7. S\u1ef1 K\u1ebft H\u1ee3p C\u1ed9ng \u0110\u1ed3ng:<\/strong> Vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u t\u00edch h\u1ee3p v\u00e0o c\u1ed9ng \u0111\u1ed3ng, \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c.<\/li>\n
  8. L\u00f2ng Trung Th\u00e0nh:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd t\u1ea1o ra l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, h\u1ecd kh\u00f4ng ch\u1ec9 mua s\u1eed d\u1ee5ng m\u1ed9t l\u1ea7n m\u00e0 c\u00f2n tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9, chia s\u1ebb v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ol>\n
    \"Ota
    Ota Viet Nam Blog Kien Thuc Sale Va Marketing Nhu Cau Nhan Su Nganh Digital Marketing Trong Du Lich Thuong Hieu<\/figcaption><\/figure>\n

    T\u00ecm Ki\u1ebfm v\u00e0 \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Tuy\u1ebfn (O.T.A)<\/strong><\/h2>\n

    Chuy\u00ean vi\u00ean Digital Marketing c\u00f3 nhi\u1ec7m v\u1ee5 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a kh\u00e1ch s\u1ea1n ho\u1eb7c c\u00f4ng ty du l\u1ecbch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o xu\u1ea5t hi\u1ec7n cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00f4ng vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn SEO m\u00e0 c\u00f2n \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c k\u00eanh OTA<\/strong>.<\/p>\n

    Vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn qua c\u00e1c k\u00eanh OTA (Online Travel Agencies) \u0111\u00e3 tr\u1edf th\u00e0nh xu th\u1ebf ph\u1ed5 bi\u1ebfn trong ng\u00e0nh du l\u1ecbch. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Booking.com, Agoda, hay Expedia, du kh\u00e1ch c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 so s\u00e1nh gi\u00e1 c\u1ea3 c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng. C\u00e1c k\u00eanh OTA mang l\u1ea1i s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 linh ho\u1ea1t, cho ph\u00e9p du kh\u00e1ch l\u1ef1a ch\u1ecdn t\u1eeb m\u1ed9t lo\u1ea1t c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 ch\u1ed7 \u1edf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap du kh\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 khuy\u1ebfn m\u00e3i t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa.<\/p>\n

    Qu\u1ea3ng C\u00e1o tr\u1ea3 ph\u00ed v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c PPC<\/strong><\/h2>\n

    S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n m\u1ed7i l\u1ea7n nh\u1ea5p (PPC) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a Digital Marketing. Nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Ads, Facebook Ads, remarketing, h\u01b0\u1edbng truy c\u1eadp \u0111\u1ebfn website… \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

    Qu\u1ea3n L\u00fd N\u1ed9i Dung v\u00e0 M\u1ea1ng X\u00e3 H\u1ed9i<\/strong><\/h2>\n

    Digital Marketing c\u00f2n bao g\u1ed3m vi\u1ec7c qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c. S\u1ef1 lan r\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. Digital marketers c\u1ea7n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng thi\u1ebft l\u1eadp v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh nh\u01b0 Google Ads, Facebook Ads, Instagram v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.\u00a0Trong du l\u1ecbch vi\u1ec7c hi\u1ec3u bi\u1ebft v\u1ec1 ng\u00f4n ng\u1eef v\u00e0 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 quan tr\u1ecdng. Digital marketers c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u00f4n ng\u1eef v\u00e0 v\u0103n h\u00f3a.<\/p>\n

    Email Marketing v\u00e0 CRM<\/strong><\/h2>\n

    X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email Marketing v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng. Nh\u1eefng chuy\u00ean vi\u00ean c\u1ea7n hi\u1ec3u v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

    \"Ota
    Ota Viet Nam Blog Kien Thuc Sale Va Marketing Email Crm<\/figcaption><\/figure>\n

    Th\u1ed1ng K\u00ea v\u00e0 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/strong><\/h2>\n

    Chuy\u00ean vi\u00ean Digital Marketing c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch theo th\u1eddi gian th\u1ef1c. Hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics l\u00e0 quan tr\u1ecdng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n

    Chu\u1ea9n B\u1ecb cho Xu H\u01b0\u1edbng C\u00f4ng Ngh\u1ec7 M\u1edbi<\/strong><\/h2>\n

    Ng\u00e0nh Digital Marketing lu\u00f4n thay \u0111\u1ed5i nhanh ch\u00f3ng, do \u0111\u00f3, nh\u00e2n s\u1ef1 c\u1ea7n theo s\u00e1t c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u1eb5n s\u00e0ng th\u00ed nghi\u1ec7m v\u00e0 t\u00edch h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c du l\u1ecbch c\u1ee7a m\u00ecnh.\u00a0V\u1edbi s\u1ef1 gia t\u0103ng kh\u00f4ng ng\u1eebng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 trong ng\u00e0nh du l\u1ecbch, nhu c\u1ea7u v\u1ec1 nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p trong l\u0129nh v\u1ef1c Digital Marketing c\u0169ng ng\u00e0y m\u1ed9t t\u0103ng l\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p du l\u1ecbch thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

    \"Ota
    Ota Viet Nam Blog Kien Thuc Sale Va Marketing Trends Xu Huong<\/figcaption><\/figure>\n

    Nhu c\u1ea7u nh\u00e2n s\u1ef1 trong l\u0129nh v\u1ef1c Digital Marketing \u1edf Vi\u1ec7t Nam<\/strong> \u0111ang t\u0103ng m\u1ea1nh, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 v\u1eabn ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u1ee7 y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c. Ng\u00e0nh n\u00e0y th\u1ef1c hi\u1ec7n marketing v\u00e0 truy\u1ec1n th\u00f4ng qua Internet, v\u1edbi c\u00e1c vai tr\u00f2 nh\u01b0 l\u00e0m n\u1ed9i dung, thi\u1ebft k\u1ebf, qu\u1ea3ng c\u00e1o tr\u00ean Google v\u00e0 Facebook. Thi\u1ebfu s\u1ef1 trung th\u00e0nh v\u00e0 th\u00e1i \u0111\u1ed9 l\u00e0m vi\u1ec7c kh\u00f4ng nhi\u1ec7t t\u00ecnh l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c. Nhi\u1ec1u nh\u00e2n vi\u00ean t\u1ef1 \u0111\u00e1nh gi\u00e1 cao b\u1ea3n th\u00e2n v\u00e0 kh\u00f3 h\u1ee3p t\u00e1c trong l\u00e0m vi\u1ec7c nh\u00f3m. M\u1ed9t s\u1ed1 \u0111\u00f2i h\u1ecfi v\u1ec1 l\u01b0\u01a1ng th\u01b0\u1edfng c\u00f3 th\u1ec3 v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng th\u1ef1c t\u1ebf. C\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u00e2n s\u1ef1 Digital Marketing chuy\u00ean nghi\u1ec7p h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ng\u00e0nh du l\u1ecbch ng\u00e0y c\u00e0ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 Digital Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i doanh nghi\u1ec7p du l\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nhu c\u1ea7u nh\u00e2n s\u1ef1 trong l\u0129nh v\u1ef1c […]<\/p>\n","protected":false},"author":1,"featured_media":396330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"(Online Marketing\/ Internet Marketing)","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-395944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=395944"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395944\/revisions"}],"predecessor-version":[{"id":396333,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395944\/revisions\/396333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/396330"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=395944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=395944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=395944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}