{"id":395917,"date":"2023-12-09T14:16:15","date_gmt":"2023-12-09T14:16:15","guid":{"rendered":"https:\/\/otavietnam.com\/?p=395917"},"modified":"2023-12-27T16:41:14","modified_gmt":"2023-12-27T16:41:14","slug":"5-meo-de-tang-thu-hang-va-chuyen-doi-tren-cac-kenh-ota","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/5-meo-de-tang-thu-hang-va-chuyen-doi-tren-cac-kenh-ota\/","title":{"rendered":"5 m\u1eb9o \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c k\u00eanh OTA"},"content":{"rendered":"

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 m\u1ed9t l\u00fd do r\u00f5 r\u00e0ng t\u1ea1i sao m\u1ed9t kh\u00e1ch s\u1ea1n n\u00e0y l\u1ea1i x\u1ebfp h\u1ea1ng cao h\u01a1n m\u1ed9t kh\u00e1ch s\u1ea1n kh\u00e1c tr\u00ean c\u00e1c trang online. Nh\u01b0ng m\u1ed9t \u0111i\u1ec1u hi\u1ec3n nhi\u00ean r\u00f5 r\u00e0ng \u0111\u00f3 l\u00e0 s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111i\u1ec1u n\u00e0y \u0111\u1ebfn doanh thu kh\u00e1ch s\u1ea1n: ch\u00fang ta th\u01b0\u1eddng th\u1ea5y khi n\u00f3i chuy\u1ec7n v\u1edbi ch\u1ee7 kh\u00e1ch s\u1ea1n, c\u00e1c b\u1ea1n Ecommerce, Revenue ho\u1eb7c Sales OTA, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c k\u00eanh online nh\u01b0 Booking, Expedia\u2026 th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh \u01b0\u1edbc t\u00ednh c\u1ee7a h\u1ecd r\u1eb1ng 80-90% l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ebfn t\u1eeb 2 trang \u0111\u1ea7u ti\u00ean. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm? H\u00e3y th\u1eed th\u1ef1c hi\u1ec7n 7 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

X\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 l\u00e0 quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. M\u1ed9t k\u00eanh OTA mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ea1i ch\u1ed7 ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp gi\u1eefa danh ti\u1ebfng v\u00e0 doanh thu: OTA \u0111\u01b0a c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 danh ti\u1ebfng t\u1ed1t h\u01a1n v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u01a1ng nhi\u00ean mang l\u1ea1i doanh thu cao cho c\u00e1c kh\u00e1ch s\u1ea1n.<\/p>\n

Gi\u1eef gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 h\u1ee3p l\u00fd<\/h2>\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c t\u00ecm ki\u1ebfm, c\u00e1c k\u00eanh OTA lu\u00f4n \u01b0u ti\u00ean nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 m\u1ee9c gi\u00e1 t\u1ed1t. Nh\u01b0ng th\u1ebf n\u00e0o l\u00e0 m\u1ee9c gi\u00e1 t\u1ed1t? Li\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 gi\u1ea3m gi\u00e1 c\u00e0ng s\u00e2u c\u00e0ng t\u1ed1t? Kh\u00f4ng, ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady.<\/p>\n

C\u00e1c b\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta r\u1ea5t th\u00f4ng minh, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3, t\u1ef7 l\u1ec7 mua s\u1eafm l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm OTA. Gi\u00e1 c\u1ea3 t\u1ed1t l\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i c\u00f3 \u00fd ngh\u0129a th\u1eadt s\u1ef1 \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n, ti\u1ec7n nghi v\u00e0 v\u1ecb tr\u00ed c\u1ee7a n\u00f3, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng b\u1ecf \u0111\u1ed3ng ti\u1ec1n ra n\u1ebfu nh\u01b0 gi\u00e1 \u0111\u00f3 \u0111\u00e1ng v\u1edbi gi\u00e1 tr\u1ecb h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. \u0110\u00f3 m\u1edbi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t.\u00a0 Vi\u1ec7c \u0111\u1ecbnh gi\u00e1, \u0111\u01b0a c\u00e1c m\u1ee9c gi\u00e1 ph\u1ea3i ho\u00e0n to\u00e0n h\u1ee3p l\u00fd, linh ho\u1ea1t v\u00e0 c\u00f4ng b\u1eb1ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ee7a b\u1ea1n l\u00e0 ngang gi\u00e1, \u0111\u00fang gi\u00e1 v\u00e0 \u0111\u00fang t\u1edbi th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn.<\/p>\n

Xin l\u01b0u \u00fd c\u00e1c b\u1ea1n Sales Online l\u00e0 c\u00e1c k\u00eanh Online b\u00e1n c\u00e1c m\u1ee9c gi\u00e1 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau v\u00ec th\u1ebf h\u00e3y th\u1eadt c\u00e2n nh\u1eafc v\u00e0 \u0111\u1ecbnh gi\u00e1 cho \u0111\u00fang v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00ecnh mong mu\u1ed1n.\u00a0 S\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 th\u00f4ng minh \u0111\u1ec3 ph\u00e2n t\u00edch, \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ea3 c\u1ee7a b\u1ea1n c\u1ea1nh tranh. Theo d\u00f5i t\u1ef7 gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1eddi gian th\u1ef1c \u0111\u1ec3 gi\u1eef gi\u00e1 ch\u00ednh x\u00e1c. \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd doanh thu, n\u00f3 \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c nhi\u1ec1u h\u01a1n c\u1ee7a m\u1ed9t Sales OTA th\u00f4ng th\u01b0\u1eddng.<\/p>\n

\"Ota
Ota Viet Nam Blog Kien Thuc Sale Va Marketing 5 Meo De Tang Thu Hang Va Chuyen Doi Tren Cac Kenh Ota Kiem Soat Gia<\/figcaption><\/figure>\n

L\u00e0m m\u1edbi n\u1ed9i dung c\u1ee7a kh\u00e1ch s\u1ea1n<\/h2>\n

C\u00e1c trang OTA kh\u00f4ng mu\u1ed1n hi\u1ec3n th\u1ecb n\u1ed9i dung kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 cho ng\u01b0\u1eddi d\u00f9ng. V\u00e0 n\u1ebfu n\u1ed9i dung ch\u01b0a \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ho\u1eb7c nh\u1eefng b\u1ee9c \u1ea3nh t\u1ed3i t\u1ec7, \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f4ng bao gi\u1edd xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng trang \u0111\u1ea7u c\u1ee7a c\u00e1c k\u00eanh OTA. Theo Expedia, m\u00f4 t\u1ea3 to\u00e0n b\u1ed9 ph\u00f2ng v\u00e0 trang thi\u1ebft b\u1ecb, t\u1ed5ng quan kh\u00e1ch s\u1ea1n\u2026 (tr\u00e1i ng\u01b0\u1ee3c v\u1edbi m\u00f4 t\u1ea3 m\u1ed9t ph\u1ea7n) l\u00e0m t\u0103ng 5% chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3ng \u1ea3nh c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng l\u00ean 4,5%.<\/p>\n

H\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, khi h\u1ecd t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u0111\u00f3, h\u1ecd lu\u00f4n mu\u1ed1n m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u0103ng t\u1ec9 l\u1ec7 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n c\u1ef1c k\u1ef3 cao.\u00a0 T\u1eadn d\u1ee5ng nh\u1eefng b\u1ee9c \u1ea3nh tuy\u1ec7t v\u1eddi v\u00e0 cung c\u1ea5p \u00edt nh\u1ea5t ba b\u1ee9c \u1ea3nh cho m\u1ed7i lo\u1ea1i ph\u00f2ng \u0111\u01b0\u1ee3c cung c\u1ea5p. N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng nh\u00e0 cung c\u1ea5p th\u1ee9 3 \u0111\u1ec3 vi\u1ebft n\u1ed9i dung, h\u00e3y \u0111\u1eb7t th\u1eddi gian m\u1ed7i th\u00e1ng \u0111\u1ec3 x\u00e1c minh r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi theo th\u1eddi gian th\u1ef1c.<\/p>\n

\"Ota
Ota Viet Nam Blog Kien Thuc Sale Va Marketing 5 Meo De Tang Thu Hang Va Chuyen Doi Tren Cac Kenh Ota Doi Moi<\/figcaption><\/figure>\n

\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u01b0u tr\u00fa<\/h2>\n

Qu\u1ea3n l\u00fd danh ti\u1ebfng t\u1ed1t nh\u1ea5t l\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch. Kh\u00f4ng ch\u1ec9 ch\u1edd \u0111\u1ee3i \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 sau khi n\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft m\u00e0 c\u00e1c b\u1ea1n h\u00e3y ch\u1ee7 \u0111\u1ed9ng thu h\u00fat \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 t\u1eeb khi kh\u00e1ch b\u1eaft \u0111\u1ea7u quan t\u00e2m t\u1edbi kh\u00e1ch s\u1ea1n hay\u00a0\u0111\u1eb7t k\u1ebf ho\u1ea1ch kh\u1edfi h\u00e0nh t\u1edbi kh\u00e1ch s\u1ea1n b\u1edfi \u0111\u00f3 l\u00e0 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0R\u1ea5t \u0111\u01a1n gi\u1ea3n \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ed9 ph\u1eadn \u0111\u1eb7t ph\u00f2ng, nh\u1eefng email, nh\u1eefng cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i, ho\u1eb7c vi\u1ec7c x\u00e1c nh\u1eadn l\u1ea1i booking v\u00e0 m\u1edf ra cho kh\u00e1ch h\u00e0ng nh\u1eefng \u0111i\u1ec1u h\u01a1n th\u1ebf n\u1eefa, \u0111\u00f3 l\u00e0 s\u1ef1 \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p, v\u00e0 nh\u1eefng\u00a0\u0111i\u1ec1u \u0111\u00f3 lu\u00f4n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn khi kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi kh\u00e1ch s\u1ea1n mang theo s\u1ef1 h\u00e0i l\u00f2ng nh\u1ea5t.<\/p>\n

Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ba \u0111i\u1ec1u sau \u0111\u00e2y:<\/p>\n

1) N\u00f3 cho kh\u00e1ch th\u1ea5y b\u1ea1n quan t\u00e2m t\u1edbi h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, t\u0103ng c\u01a1 h\u1ed9i c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c;<\/p>\n

2) N\u00f3 gi\u1eef cho c\u00e1c \u0111\u00e1nh gi\u00e1 lu\u00f4n m\u1edbi, v\u00ec l\u1ea7n truy c\u1eadp g\u1ea7n \u0111\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong x\u1ebfp h\u1ea1ng \u0111\u00e1nh gi\u00e1; v\u00e0<\/p>\n

3) N\u00f3 cung c\u1ea5p ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 ba \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u1ea7u v\u00e0o t\u00edch c\u1ef1c trong vi\u1ec7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n th\u00f4ng qua tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c nh\u1ea5t, \u0111i\u1ec1u t\u1ed1t nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u00e0 h\u00e3y cung c\u1ea5p cho kh\u00e1ch nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi kh\u00e1ch \u0111\u1ebfn v\u1edbi kh\u00e1ch s\u1ea1n v\u00e0 n\u1ebfu c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

H\u00e3y theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c x\u1ebfp h\u1ea1ng c\u1ee7a m\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh OTA –\u00a0Tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c, th\u1eadt ra \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c kh\u00f4ng ph\u1ea3i l\u00e0 x\u1ea5u \u0111\u1ed1i v\u1edbi m\u1ed9t kh\u00e1ch s\u1ea1n, nhi\u1ec1u khi n\u00f3 ch\u00ednh l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng cho kh\u00e1ch s\u1ea1n. Ngo\u00e0i c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n\u00a0l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng booking v\u00e0 doanh thu t\u1ed1t nh\u1ea5t.<\/p>\n

\"Ota
Ota Viet Nam Blog Kien Thuc Sale Va Marketing 5 Meo De Tang Thu Hang Va Chuyen Doi Tren Cac Kenh Ota Danh Gia<\/figcaption><\/figure>\n

Hi\u1ec3u d\u1eef li\u1ec7u\/ b\u00e1o c\u00e1o th\u1ed1ng k\u00ea \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh<\/h2>\n

V\u1edbi d\u1eef li\u1ec7u, \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng. B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ed1t nh\u1ea5t \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a ch\u00fang. M\u1eb7c d\u00f9 m\u1eb9o n\u00e0y kh\u00f4ng r\u00f5 r\u00e0ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, nh\u01b0ng n\u00f3\u00a0v\u1eabn \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn\u00a0\u0111\u1ec3 nh\u1ea5n m\u1ea1nh nh\u1eefng c\u1ea1m b\u1eaby c\u1ee7a vi\u1ec7c d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u, th\u00ec nh\u1eefng hi\u1ec3u bi\u1ebft b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb d\u1eef li\u1ec7u \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ecb l\u1ed7i d\u1eabn \u0111\u1ebfn nh\u1eefng sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc. M\u1ed9t khi b\u1ea1n hi\u1ec3u d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 tin t\u01b0\u1edfng v\u00e0o \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a n\u00f3, th\u00ec nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u00ednh x\u00e1c v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft kinh doanh th\u00f4ng minh gi\u00fap c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n.<\/p>\n

\"Ota
Ota Viet Nam Blog Kien Thuc Sale Va Marketing 5 Meo De Tang Thu Hang Va Chuyen Doi Tren Cac Kenh Ota Bao Cao<\/figcaption><\/figure>\n

T\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean t\u1eeb c\u00e1c k\u00eanh OTA<\/h2>\n

Qu\u1ea3n l\u00fd k\u00eanh th\u00edch h\u1ee3p gi\u00fap ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u1ea9y c\u00e1c lo\u1ea1i ph\u00f2ng tr\u1ed1ng l\u00ean c\u00e1c k\u00eanh c\u00f3 l\u1ee3i nh\u1ea5t. Khi b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 doanh thu c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh, b\u1ea1n c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u00e1c k\u00eanh mang l\u1ea1i\u00a0nhi\u1ec1u doanh nghi\u1ec7p nh\u1ea5t. Th\u00f4ng tin n\u00e0y sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i c\u00e1c lo\u1ea1i ph\u00f2ng c\u00f3 gi\u00e1 c\u1ea1nh tranh cho c\u00e1c k\u00eanh c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 mang l\u1ea1i doanh thu cao.<\/p>\n

C\u00e1c thu\u1eadt to\u00e1n OTA th\u01b0\u1eddng d\u00e0nh v\u1ecb tr\u00ed t\u1ed1t h\u01a1n cho c\u00e1c danh s\u00e1ch chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean h\u01a1n. V\u00ec v\u1eady, h\u00e3y t\u1ea1o m\u1ed9t chu k\u1ef3 lu\u00e2n chuy\u1ec3n t\u1ed1t b\u1eb1ng c\u00e1ch ph\u00e2n b\u1ed5 c\u00e1c lo\u1ea1i ph\u00f2ng theo m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 th\u1ef1c t\u1ebf. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u01a1n trong th\u1eddi gian ch\u1eadm h\u01a1n ho\u1eb7c tr\u00ean m\u1ed9t s\u1ed1 k\u00eanh nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

V\u1edbi c\u00f4ng th\u1ee9c n\u00e0y, c\u00e1c OTA \u01b0u ti\u00ean c\u00e1c kh\u00e1ch s\u1ea1n gi\u00fap h\u1ecd t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn – c\u1ee5 th\u1ec3 l\u00e0 th\u00f4ng qua vi\u1ec7c b\u00e1n nhi\u1ec1u ph\u00f2ng h\u01a1n v\u1edbi gi\u00e1 cao nh\u1ea5t c\u00f3 th\u1ec3. V\u00e0 ch\u1ee7 kh\u00e1ch s\u1ea1n n\u00ean \u01b0u ti\u00ean c\u00e1c k\u00eanh l\u00e0m t\u01b0\u01a1ng t\u1ef1. S\u1ef1 t\u1eadp trung l\u1eabn nhau v\u00e0o chuy\u1ec3n \u0111\u1ed5i c\u00f3 ngh\u0129a l\u00e0 c\u1ea3 hai b\u00ean \u0111\u1ec1u gi\u00e0nh chi\u1ebfn th\u1eafng khi m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u00e1nh gi\u00e1 tuy\u1ec7t v\u1eddi v\u00e0 v\u1eefng v\u00e0ng khi n\u00f3i \u0111\u1ebfn ngang gi\u00e1, thi\u1ebft l\u1eadp t\u1ef7 l\u1ec7 v\u00e0 qu\u1ea3n l\u00fd k\u00eanh th\u00f4ng minh.<\/p>\n

\"Ota
Ota Viet Nam Blog Kien Thuc Sale Va Marketing 5 Meo De Tang Thu Hang Va Chuyen Doi Tren Cac Kenh Ota 5<\/figcaption><\/figure>\n

Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i chia s\u1ebb 5 b\u01b0\u1edbc \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA hi\u1ec7u qu\u1ea3 nh\u1ea5t. Mong r\u1eb1ng s\u1ebd g\u00f3p \u00edch \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o cho c\u00e1c b\u1ea1n sales, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n trong vi\u1ec7c t\u00ecm c\u00e1ch t\u0103ng doanh thu – th\u1ee9 h\u1ea1ng v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c k\u00eanh OTA \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 m\u1ed9t l\u00fd do r\u00f5 r\u00e0ng t\u1ea1i sao m\u1ed9t kh\u00e1ch s\u1ea1n n\u00e0y l\u1ea1i x\u1ebfp h\u1ea1ng cao h\u01a1n m\u1ed9t kh\u00e1ch s\u1ea1n kh\u00e1c tr\u00ean c\u00e1c trang online. Nh\u01b0ng m\u1ed9t \u0111i\u1ec1u hi\u1ec3n nhi\u00ean r\u00f5 r\u00e0ng \u0111\u00f3 l\u00e0 s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111i\u1ec1u n\u00e0y \u0111\u1ebfn doanh thu kh\u00e1ch s\u1ea1n: ch\u00fang ta th\u01b0\u1eddng th\u1ea5y khi […]<\/p>\n","protected":false},"author":1,"featured_media":396688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[223,204,203],"class_list":["post-395917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas","tag-kenh-ota","tag-ranking","tag-thu-hang"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=395917"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395917\/revisions"}],"predecessor-version":[{"id":396694,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395917\/revisions\/396694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/396688"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=395917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=395917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=395917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}