{"id":395288,"date":"2023-11-02T10:22:32","date_gmt":"2023-11-02T10:22:32","guid":{"rendered":"https:\/\/otavietnam.com\/?p=395288"},"modified":"2023-12-01T08:31:10","modified_gmt":"2023-12-01T08:31:10","slug":"4p-trong-marketing-khach-san-la-gi-van-dung-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/4p-trong-marketing-khach-san-la-gi-van-dung-nhu-the-nao\/","title":{"rendered":"4P+ trong marketing kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec? V\u1eadn d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"
<\/div>\n
4P trong marketing kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00e1 xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 quy t\u1eafc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a t\u00ean tu\u1ed5i, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ebfn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng 4P hi\u1ec7u qu\u1ea3, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ea5t l\u1edbn. Nh\u1eefng quy t\u1eafc 4P trong marketing (Product, Price, Place, Promotion) l\u00e0 r\u1ea5t quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 du l\u1ecbch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 m\u1ed7i y\u1ebfu t\u1ed1 4P v\u00e0 t\u1ea1i sao ch\u00fang quan tr\u1ecdng:<\/div>\n
\n
\"4p
4p Trong Marketing Khach San La Gi Van Dung Nhu The Nao 2<\/figcaption><\/figure>\n<\/div>\n
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    \n
  1. Product (S\u1ea3n ph\u1ea9m)<\/strong>: \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch s\u1ea1n cung c\u1ea5p. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1ch s\u1ea1n, d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, ti\u1ec7n nghi, spa, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed kh\u00e1c. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 quan tr\u1ecdng.<\/li>\n
  2. Price (Gi\u00e1 c\u1ea3)<\/strong>: Quy\u1ebft \u0111\u1ecbnh gi\u00e1 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing. Kh\u00e1ch s\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng c\u0169ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 l\u1ee3i nhu\u1eadn. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 ph\u00f2ng theo m\u00f9a, th\u1eddi gian v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u1ea7n t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 quan t\u00e2m v\u00e0 \u0111\u1eb7t ph\u00f2ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/li>\n
  3. Place (\u0110\u1ecba \u0111i\u1ec3m)<\/strong>: \u0110\u00e2y l\u00e0 v\u1ec1 vi\u1ec7c kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1eb1m \u1edf \u0111\u00e2u. \u0110\u1ecba \u0111i\u1ec3m r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 thu h\u00fat c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch s\u1ea1n n\u00ean n\u1eb1m \u1edf v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i, g\u1ea7n c\u00e1c \u0111i\u1ec3m tham quan, trung t\u00e2m th\u00e0nh ph\u1ed1 ho\u1eb7c khu v\u1ef1c quan tr\u1ecdng kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c di chuy\u1ec3n v\u00e0 kh\u00e1m ph\u00e1.<\/li>\n
  4. Promotion (Qu\u1ea3ng b\u00e1)<\/strong>: Qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1ch \u0111\u1ec3 \u0111\u01b0a t\u00ean tu\u1ed5i v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ebfn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. S\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u01b0 trang web, m\u1ea1ng x\u00e3 h\u1ed9i, trang OTA (Online Travel Agency) nh\u01b0 TripAdvisor, Expedia, Booking.com, v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Cung c\u1ea5p h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng tin h\u1ea5p d\u1eabn v\u1ec1 kh\u00e1ch s\u1ea1n \u0111\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/li>\n<\/ol>\n

    Quy t\u1eafc 4P gi\u00fap kh\u00e1ch s\u1ea1n x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1ch s\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n.<\/p>\n

    \"4p
    4p Va 7p Trong Marketing Khach San La Gi Van Dung Nhu The Nao 3<\/figcaption><\/figure>\n<\/div>\n

    Th\u1ef1c t\u1ebf ng\u00e0y nay, c\u00f3 nhi\u1ec1u ch\u1eef P<\/strong> \u0111\u1ec1u \u0111\u01b0a v\u00e0o \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nh\u01b0 People<\/strong> (con ng\u01b0\u1eddi, nh\u00e2n s\u1ef1, nh\u00e2n vi\u00ean, qu\u1ea3n l\u00fd),\u00a0Pysical evidence:<\/strong> (B\u1eb1ng ch\u1ee9ng v\u1eadt l\u00fd, c\u00e1ch \u0111\u00e1nh gi\u00e1, review c\u1ee7a kh\u00e1ch h\u00e0ng),\u00a0Process<\/strong> (Qu\u00e1 tr\u00ecnh, quy tr\u00ecnh ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng): Kh\u00e1ch h\u00e0ng c\u1ea7n quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n, ph\u1ee5c v\u1ee5 l\u1ee3i \u00edch cho h\u1ecd<\/p>\n

    <\/div>\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    4P trong marketing kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00e1 xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 quy t\u1eafc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a t\u00ean tu\u1ed5i, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ebfn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng 4P hi\u1ec7u qu\u1ea3, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t […]<\/p>\n","protected":false},"author":1,"featured_media":395793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-395288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=395288"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395288\/revisions"}],"predecessor-version":[{"id":395292,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395288\/revisions\/395292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/395793"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=395288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=395288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=395288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}