{"id":395280,"date":"2023-11-02T10:32:26","date_gmt":"2023-11-02T10:32:26","guid":{"rendered":"https:\/\/otavietnam.com\/?p=395280"},"modified":"2023-12-14T11:36:21","modified_gmt":"2023-12-14T11:36:21","slug":"cac-buoc-thuc-hien-ke-hoach-marketing-khach-san-la-gi","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cac-buoc-thuc-hien-ke-hoach-marketing-khach-san-la-gi\/","title":{"rendered":"C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n k\u1ebf ho\u1eb7ch Marketing kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?"},"content":{"rendered":"

Marketing kh\u00e1ch s\u1ea1n<\/strong><\/a> l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong><\/a>. C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n k\u1ebf ho\u1eb7ch Marketing kh\u00e1ch s\u1ea1n<\/strong><\/a> l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a marketing trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec? H\u00e3y t\u00ecm hi\u1ec3u c\u00f9ng OTAVN v\u00e0 \u0111\u01b0a ra c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n k\u1ebf ho\u1eb7ch marketing c\u1ee7a c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n nh\u00e9!<\/p>\n

Vai tr\u00f2 c\u1ee7a Marketing trong kh\u00e1ch s\u1ea1n<\/h2>\n
\"Marketing
Marketing Khach San La Gi Cac Buoc Thuc Hien Mot Chien Dich 1<\/figcaption><\/figure>\n
    \n
  1. Thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong>: Marketing gi\u00fap kh\u00e1ch s\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t c\u1ee7a h\u1ecd \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n
  2. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Marketing kh\u00e1ch s\u1ea1n gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00e1ng tin c\u1eady<\/strong>. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa h\u1ecd v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
  3. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong>: Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 mu\u1ed1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n mu\u1ed1n gi\u1eef h\u1ecd l\u1ea1i. Marketing cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch t\u00e1i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong> v\u00e0 t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i.<\/li>\n
  4. N\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh<\/strong>: Marketing kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh<\/strong> b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u1ee3i nhu\u1eadn cao nh\u1ea5t v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/li>\n
  5. Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong>: Marketing cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong>. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n th\u00edch nghi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd.<\/li>\n
  6. T\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c<\/strong>: Marketing c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c quan tr\u1ecdng<\/strong> nh\u01b0 c\u00f4ng ty du l\u1ecbch, c\u00f4ng ty h\u00e0ng kh\u00f4ng, v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean quan kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh m\u1edbi.<\/li>\n<\/ol>\n
    \"Marketing
    Marketing Khach San La Gi 3<\/figcaption><\/figure>\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng. Sau \u0111\u00f3, kh\u00e1ch s\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, \u0111\u1ec1 xu\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1p \u1ee9ng s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    C\u00e1c b\u01b0\u1edbc ho\u1ea1ch \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing cho kh\u00e1ch s\u1ea1n<\/h2>\n

    \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing cho kh\u00e1ch s\u1ea1n t\u1ed1t b\u1ea1n c\u1ea7n hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch tri\u1ec3n khai nhi\u1ec1u h\u1ea1ng m\u1ee5c t\u00f9y theo c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u1ee7a kh\u00e1ch s\u1ea1n (CSLT) nh\u01b0 ngu\u1ed3n l\u1ef1c v\u1ec1 nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh.<\/p>\n

    1. T\u1ed5ng quan v\u1ec1 Digital Marketing cho kh\u00e1ch s\u1ea1n (CSLT)<\/h3>\n

    1.1 Ph\u00e2n lo\u1ea1i theo lo\u1ea1i h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng
    \n1.2 Ph\u00e2n lo\u1ea1i theo m\u1ee5c \u0111\u00edch v\u1eadn h\u00e0nh
    \na. Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean
    \nb. Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed<\/p>\n

    2. C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

    3. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i gi\u00e1 ph\u00f2ng<\/h3>\n

    3.1 Gi\u00e1 \u0111\u1ea1i l\u00fd B2B (c\u00e1c c\u00f4ng ty l\u1eef h\u00e0nh, \u0111\u1ea1i l\u00fd du l\u1ecbch g\u1eedi kh\u00e1ch)
    \n3.2 Gi\u00e1 tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng B2C (Walk-in)
    \n3.3 Gi\u00e1 tr\u00ean n\u1ec1n t\u1ea3ng B2C (OTA)<\/p>\n

    4. X\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng k\u00eanh b\u00e1n ph\u00f2ng (Sale ph\u00f2ng)<\/h3>\n

    4.0 L\u1ef1a ch\u1ecdn l\u1ee3i th\u1ebf c\u1ea1nh tranh (gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a DN)<\/strong>
    \n4.1 X\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>
    \na. Logo
    \nb. M\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o (d\u1ef1a theo logo) d\u00f9ng cho c\u00e1c thi\u1ebft k\u1ebf v\u1ec1 sau
    \nc. T\u00ean th\u01b0\u01a1ng hi\u1ec7u, t\u00ean mi\u1ec1n (Website domain)
    \nd. Tri\u1ec3n khai Email theo t\u00ean mi\u1ec1n<\/p>\n

    4.2 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, k\u00eanh b\u00e1n ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c<\/strong>
    \n4.3 X\u00e2y d\u1ef1ng k\u1ebf ho\u1eb7ch tri\u1ec3n khai
    \na. Fanpage
    \nb. Website:
    \nc. Email theo t\u00ean mi\u1ec1n
    \nd. Tripadvisor
    \ne. Google review\/ business\/ map
    \nf. H\u1ec7 th\u1ed1ng Email marketing t\u1ef1 \u0111\u1ed9ng
    \ng. CRM ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n

    \"Marketing
    Marketing Khach San La Gi Cac Buoc Thuc Hien Mot Chien Dich Nguon Luc 1200×800<\/figcaption><\/figure>\n

    4.4 Tri\u1ec3n khai t\u1eebng k\u00eanh b\u00e1n theo k\u1ebf ho\u1eb7ch Marketing Kh\u00e1ch s\u1ea1n<\/strong><\/p>\n

    4.4.1 Hi\u1ec3u c\u00e1ch t\u1ed1i \u01b0u v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO optimize) tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 (digital\/ online\/ internet)<\/strong><\/p>\n

    a. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, l\u00ean k\u1ebf ho\u1eb7c SEO t\u1eeb kh\u00f3a (content)
    \nb. C\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb kh\u00f3a khi m\u1edbi tri\u1ec3n khai
    \nc. T\u1ed1i \u01b0u t\u1eeb kh\u00f3a d\u00e0i, t\u1eeb kh\u00f3a ng\u1eafn, t\u1eeb kh\u00f3a ch\u00ednh, t\u1eeb kh\u00f3a ph\u1ee5
    \nd. T\u1ed1i \u01b0u link n\u1ed9i b\u1ed9
    \ne. Backlink, guest post<\/p>\n

    4.4.2 Tri\u1ec3n khai website m\u00e3 ngu\u1ed3n m\u1edf, h\u1ec7 qu\u1ea3n tr\u1ecb website CMS kh\u00f4ng c\u1ea7n bi\u1ebft code<\/strong>
    \na. Hi\u1ec3u c\u00e1ch th\u1ee9c website ho\u1ea1t \u0111\u1ed9ng
    \nb. C\u00e1ch backup d\u1eef li\u1ec7u
    \nc. Tri\u1ec3n khai website \u0111\u01a1n gi\u1ea3n nh\u1ea5t, ti\u1ebft ki\u1ec7m nh\u1ea5t
    \nd. S\u1eeda, t\u00f9y ch\u1ec9nh code\/ m\u00e3 ngu\u1ed3n theo y\u00eau c\u1ea7u (s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3)
    \n4.4.3 Tri\u1ec3n khai \u0111\u01b0a doanh nghi\u1ec7p l\u00ean Google Bussiness\/ map<\/strong>
    \n4.4.4 Tri\u1ec3n khai Tripadvisor
    \na. K\u00eanh b\u00e1n Tripadvisor b\u00e1n tr\u1ef1c ti\u1ebfp ph\u00f2ng\/ d\u1ecbch v\u1ee5
    \nb. K\u00eanh Tripadvisor Bussiness ch\u1ec9 hi\u1ec3n th\u1ecb th\u00f4ng tin doanh nghi\u1ec7p\/ \u0111\u00e1nh gi\u00e1
    \n4.4.5 Sale ph\u00f2ng tr\u00ean n\u1ec1n t\u1ea3ng k\u00eanh OTA<\/strong>
    \na.\u00a0 T\u1ed5ng quan v\u1ec1 n\u1ec1n t\u1ea3ng k\u00eanh OTA sale ph\u00f2ng
    \nb. Nguy\u00ean t\u1eafc v\u00e0 c\u00e1ch \u0111\u0103ng k\u00fd b\u1ea5t k\u1ef3 k\u00eanh OTA sale ph\u00f2ng du l\u1ecbch n\u00e0o
    \nc. Nh\u1eadn t\u00e0i kho\u1ea3n, t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb (th\u00f4ng tin)
    \nd. C\u00e0i \u0111\u1eb7t khuy\u1ebfn m\u1ea1i, t\u0103ng t\u1ed1c hi\u1ec3n th\u1ecb
    \ne. C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c k\u00eanh OTA
    \nf. \u0110o l\u01b0\u1eddng, \u0111\u1ecdc b\u00e1o c\u00e1o, thay \u0111\u1ed5i\/ \u0111i\u1ec1u ch\u1ec9nh v\u1eadn h\u00e0nh<\/p>\n

    4.4.6 KOL, c\u00e1c h\u00ecnh th\u1ee9c Qu\u1ea3ng c\u00e1o marketing kh\u00e1c cho kh\u00e1ch s\u1ea1n<\/strong><\/p>\n

    \"Marketing
    Marketing Khach San La Gi Cac Buoc Thuc Hien Mot Chien Dich 1319×800<\/figcaption><\/figure>\n

    5 \u0110o l\u01b0\u1eddng, c\u1ea3i ti\u1ebfn, \u0111i\u1ec1u ch\u1ec9nh c\u00e1c k\u1ebf ho\u1ea1ch Marketing cho kh\u00e1ch s\u1ea1n (CSLT)<\/h3>\n

    5.0 C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a
    \n5.1 C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1ee3ng truy c\u1eadp website
    \n5.2 C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1ee3ng click t\u1eeb link (Shortlink)
    \n5.3 C\u00f4ng c\u1ee5 Email marketing
    \n5.4 C\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1ee3ng chi ph\u00ed<\/p>\n

    6 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng cho kh\u00e1ch s\u1ea1n<\/h3>\n

    – Ho\u00e0n thi\u1ec7n vi\u1ec7c x\u00e2y d\u1ef1ng k\u00eanh Marketing r\u1ed9ng kh\u1eafp
    \n– Ho\u00e0n thi\u1ec7n d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a CSLT (kh\u00e1ch s\u1ea1n, resort, homestay, villa…)
    \n– T\u1ed1i \u01b0u vi\u1ec7c CSKH
    \n– T\u1ed1i \u01b0u hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 (Digital\/ Online\/ Internet)<\/p>\n

    \"Marketing
    Marketing Khach San La Gi Cac Buoc Thuc Hien Mot Chien Dich Plan Channel 1337×800<\/figcaption><\/figure>\n

    Tr\u01b0\u1edbc khi kh\u00e1ch s\u1ea1n, resort \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00ec marketing c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc. C\u00f4ng t\u00e1c n\u00e0y gi\u00fap Ch\u1ee7 \u0110\u1ea7u t\u01b0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ecba \u0111i\u1ec3m, quy m\u00f4 v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0. Giai \u0111o\u1ea1n ti\u1ebfp theo l\u00e0 marketing thi\u1ebft k\u1ebf k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng lai cho kh\u00e1ch s\u1ea1n, resort.\u00a0M\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u00f3 l\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>. \u0110\u00f3 l\u00e0 bao g\u1ed3m c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c l\u1eabn k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb m\u00e0 kh\u00e1ch s\u1ea1n, resort s\u1eed d\u1ee5ng nh\u1eb1m t\u1ed1i \u0111a doanh thu. \u0110\u1ed3ng th\u1eddi, marketing c\u00f2n \u0111\u00f3ng vai tr\u00f2 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 gi\u1eef ch\u00e2n h\u1ecd. Trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb s\u1ed1 \u201cl\u00ean ng\u00f4i\u201d v\u00e0 c\u1ea1nh tranh trong ng\u00e0nh ng\u00e0y c\u00e0ng gay g\u1eaft, kh\u00e1ch s\u1ea1n v\u00e0 resort c\u0169ng \u0111\u1ea9y m\u1ea1nh v\u00e0o marketing tr\u00ean m\u00f4i tr\u01b0\u1eddng internet. K\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c lu\u00f4n theo s\u00e1t bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 nhanh nh\u1ea1y.<\/p>\n

    Tr\u00ean \u0111\u00e2y OTA Vi\u1ec7t Nam v\u1eeba chia s\u1ebb v\u1ec1 v\u00e0i tr\u00f2, c\u00e1ch th\u1ee9c tri\u1ec3n khai k\u1ebf ho\u1eb7ch marketing cho kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c danh m\u1ee5c ch\u00ednh. V\u1edbi h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 (digital, internet, m\u1ea1ng) th\u00ec r\u1ea5t r\u1ed9ng ch\u00fang ta c\u1ea7n ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 c\u00f3 k\u1ebf ho\u1eb7c h tri\u1ec3n khai ri\u00eang cho ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n c\u1ee7a t\u1eebng CSLT. OTA tri\u1ec3n khai \u0111\u00e0o t\u1ea1o kh\u00f3a h\u1ecdc Digital Marketing cho kh\u00e1ch s\u1ea1n t\u1eeb th\u00e1ng 11\/2023 v\u1edbi th\u1eddi gian \u0111\u00e0o t\u1ea1o kho\u1ea3ng 20 bu\u1ed5i, m\u1ed7i bu\u1ed5i 2h-2.5h theo ph\u01b0\u01a1ng th\u1ee9c online 1-1.<\/p>\n

    Chi ti\u1ebft<\/strong>: Kh\u00f3a \u0111\u00e0o t\u1ea1o Digital Marketing cho kh\u00e1ch s\u1ea1n\/ CSLT<\/p><\/blockquote>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing kh\u00e1ch s\u1ea1n l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n. C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n k\u1ebf ho\u1eb7ch Marketing kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a marketing trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec? H\u00e3y t\u00ecm hi\u1ec3u c\u00f9ng […]<\/p>\n","protected":false},"author":1,"featured_media":395792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"1","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[110],"class_list":["post-395280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","tag-marketing-khach-san"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=395280"}],"version-history":[{"count":4,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395280\/revisions"}],"predecessor-version":[{"id":403754,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/395280\/revisions\/403754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/395792"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=395280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=395280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=395280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}