{"id":394665,"date":"2023-09-27T02:26:15","date_gmt":"2023-09-27T02:26:15","guid":{"rendered":"https:\/\/otavietnam.com\/rgi-la-gi-cach-tinh-chi-so-rgi-trong-kinh-doanh-khach-san\/"},"modified":"2023-12-01T13:45:56","modified_gmt":"2023-12-01T13:45:56","slug":"rgi-la-gi-cach-tinh-chi-so-rgi-trong-kinh-doanh-luu-tru","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/rgi-la-gi-cach-tinh-chi-so-rgi-trong-kinh-doanh-luu-tru\/","title":{"rendered":"RGI l\u00e0 g\u00ec? C\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 RGI trong kinh doanh l\u01b0u tr\u00fa"},"content":{"rendered":"

RGI l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef quan tr\u1ecdng c\u1ea7n ph\u1ea3i n\u1eafm v\u00e0 hi\u1ec3u r\u00f5 khi t\u00ecm hi\u1ec3u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb doanh thu kh\u00e1ch s\u1ea1n. N\u1ebfu b\u1ea1n ch\u01b0a r\u00f5 RGI l\u00e0 g\u00ec th\u00ec c\u00f9ng t\u00ecm hi\u1ec3u nh\u00e9!<\/em><\/p>\n

\n

\"RGI<\/p>\n

B\u1ea1n c\u00f3 bi\u1ebft RGI l\u00e0 g\u00ec?<\/em><\/span><\/p>\n

\u25ba RGI l\u00e0 g\u00ec?<\/strong><\/span><\/span><\/h3>\n

RGI (Revenue Generation Index) l\u00e0 ch\u1ec9 s\u1ed1 t\u1ea1o doanh thu – d\u00f9ng \u0111\u1ec3 xem x\u00e9t hi\u1ec7u su\u1ea5t doanh thu t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a kh\u00e1ch s\u1ea1n. RGI \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh khi so s\u00e1nh RevPar<\/span> (doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n) so v\u1edbi RevPar trung b\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u00f4ng qua ch\u1ec9 s\u1ed1 n\u00e0y, nh\u00e0 qu\u1ea3n tr\u1ecb s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch s\u1ea1n m\u00ecnh \u0111i\u1ec1u h\u00e0nh c\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n doanh thu x\u1ee9ng \u0111\u00e1ng so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay kh\u00f4ng.<\/p>\n

\n

\u25ba C\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 RGI trong kinh doanh kh\u00e1ch s\u1ea1n<\/strong><\/span><\/span><\/h3>\n

\"RGI<\/p>\n

Ch\u1ec9 s\u1ed1 c\u1ea5u th\u00e0nh doanh thu\u00a0\u0111\u01b0\u1ee3c t\u00ednh khi l\u1ea5y RevPar kh\u00e1ch s\u1ea1n chia cho RevPar th\u1ecb tr\u01b0\u1eddng<\/em><\/span><\/p>\n

Khi \u0111\u00f3:<\/p>\n

– N\u1ebfu RGI > 100<\/em><\/strong>, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea7n h\u01a1n so v\u1edbi th\u1ecb ph\u1ea7n c\u00f4ng b\u1eb1ng v\u00e0 c\u0169ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so c\u00f9ng th\u1ecb tr\u01b0\u1eddng\/ \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n

– N\u1ebfu RGI = 100 <\/em><\/strong>th\u00ec RevPar c\u1ee7a kh\u00e1ch s\u1ea1n b\u1eb1ng v\u1edbi RevPar trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u00f3m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n

– N\u1ebfu RGI < 100<\/em><\/strong> th\u00ec RevPar c\u1ee7a kh\u00e1ch s\u1ea1n th\u1ea5p h\u01a1n so v\u1edbi RevPar trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng – nh\u00f3m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n

Trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb doanh thu c\u01a1 s\u1edf kinh doanh d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa, vi\u1ec7c x\u00e1c \u0111\u1ecbnh RGI s\u1ebd cho bi\u1ebft RevPar kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n so v\u1edbi th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

\n

\u25ba <\/strong><\/span><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 RGI trong kinh doanh kh\u00e1ch s\u1ea1n?<\/strong><\/span><\/span><\/h3>\n

Theo c\u00f4ng th\u1ee9c t\u00ednh tr\u00ean \u0111\u00e2y, mu\u1ed1n c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 RGI kh\u00f4ng c\u00f2n c\u00e1ch n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c t\u0103ng RevPar.<\/p>\n

\u0110\u1ec3 t\u0103ng ch\u1ec9 s\u1ed1 RevPar, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p g\u1ee3i \u00fd sau:<\/p>\n

– Qu\u1ea3n l\u00fd c\u00f4ng su\u1ea5t \u0111\u1eb7t ph\u00f2ng<\/em><\/strong><\/span><\/p>\n

Qu\u1ea3n l\u00fd c\u00f4ng su\u1ea5t c\u00f3 ngh\u0129a l\u00e0 b\u00e1n \u0111\u00fang ph\u00f2ng cho \u0111\u00fang kh\u00e1ch h\u00e0ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang gi\u00e1. L\u00fac nhu c\u1ea7u t\u0103ng th\u00ec ph\u1ea3i t\u0103ng gi\u00e1 ph\u00f2ng. Khi ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n \u1edf m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u theo c\u00f4ng su\u1ea5t ph\u00f2ng th\u00ec s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 RevPar v\u00e0 doanh thu cao h\u01a1n.<\/p>\n

\"RGI<\/p>\n

Qu\u1ea3n l\u00fd c\u00f4ng su\u1ea5t \u0111\u1eb7t ph\u00f2ng l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 cung v\u00e0 c\u1ea7u<\/em><\/span><\/p>\n

– \u00c1p d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1c nhau<\/em><\/strong><\/span><\/p>\n

RevPar l\u00e0 ch\u1ec9 s\u1ed1 t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi ADR<\/span> – gi\u00e1 b\u00e1n trong trung b\u00ecnh 1 ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n. Khi ADR cao th\u00ec RevPar c\u0169ng s\u1ebd cao h\u01a1n. Cho n\u00ean, kh\u00e1ch s\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1c nhau cho m\u00f9a cao \u0111i\u1ec3m – m\u00f9a th\u1ea5p \u0111i\u1ec3m, cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng – ph\u00e2n t\u00edch c\u1ea1nh tranh t\u00ecm ra m\u1ee9c gi\u00e1 ph\u00f2ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu\u2026<\/p>\n

– T\u1eadp trung thu h\u00fat kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/em><\/strong><\/span><\/p>\n

C\u00e1c OTA<\/span> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng gi\u00fap c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u booking. Tuy nhi\u00ean, n\u1ebfu qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n k\u00eanh n\u00e0y, kh\u00e1ch s\u1ea1n s\u1ebd m\u1ea5t m\u1ed9t ph\u1ea7n doanh thu \u0111\u00e1ng k\u1ec3 th\u00f4ng qua chi ph\u00ed hoa h\u1ed3ng. C\u00f9ng t\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch s\u1ea1n?<\/span><\/p>\n

– Gi\u1ea3m t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u1eb7t ph\u00f2ng\u00a0<\/strong><\/em><\/span><\/p>\n

Th\u1ef1c t\u1ebf th\u00ec t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u1eb7t ph\u00f2ng cao \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn RevPar kh\u00e1ch s\u1ea1n. Do \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng c\u00e1ch th\u1ee9c nh\u01b0 l\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, thi\u1ebft l\u1eadp ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng v\u1edbi quy \u0111\u1ecbnh r\u00f5 r\u00e0ng\u2026 s\u1ebd gi\u00fap t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u1eb7t ph\u00f2ng gi\u1ea3m thi\u1ec3u.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh gi\u00fap t\u0103ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n c\u1ee7a kh\u00e1ch s\u1ea1n. Ngo\u00e0i ra c\u00f3 m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p ph\u1ee5 t\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp \u0111\u1ebfn RevPar:<\/p>\n

\u2022 Th\u00fac \u0111\u1ea9y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n

\u2022 \u00c1p d\u1ee5ng k\u1ebf ho\u1ea1ch gi\u00e1 ph\u00f2ng theo th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i \u0111a\/ t\u1ed1i thi\u1ec3u<\/p>\n

\u2022 Theo d\u00f5i, x\u1eed l\u00fd review tr\u1ef1c tuy\u1ebfn<\/p>\n

\u2022 Ch\u00fa tr\u1ecdng v\u00e0o Digital Marketing<\/p>\n

\u2022 T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed cho 1 ph\u00f2ng…<\/p>\n

Sau m\u1ed9t sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, nh\u1eefng gi\u1ea3i ph\u00e1p ph\u1ee5 n\u00e0y c\u0169ng s\u1ebd t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn RevPar v\u00e0 th\u00f4ng qua \u0111\u00f3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 RGI cho kh\u00e1ch s\u1ea1n.<\/p>\n

(Tham kh\u1ea3o ngu\u1ed3n Ezee Absolute)<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

RGI l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef quan tr\u1ecdng c\u1ea7n ph\u1ea3i n\u1eafm v\u00e0 hi\u1ec3u r\u00f5 khi t\u00ecm hi\u1ec3u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb doanh thu kh\u00e1ch s\u1ea1n. N\u1ebfu b\u1ea1n ch\u01b0a r\u00f5 RGI l\u00e0 g\u00ec th\u00ec c\u00f9ng t\u00ecm hi\u1ec3u nh\u00e9! B\u1ea1n c\u00f3 bi\u1ebft RGI l\u00e0 g\u00ec? \u25ba RGI l\u00e0 g\u00ec? RGI (Revenue Generation Index) l\u00e0 ch\u1ec9 […]<\/p>\n","protected":false},"author":1,"featured_media":394666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[172,25],"tags":[],"class_list":["post-394665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghe-du-lich","category-thuat-ngu-nghe-du-lich"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/394665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=394665"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/394665\/revisions"}],"predecessor-version":[{"id":394699,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/394665\/revisions\/394699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/394666"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=394665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=394665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=394665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}