{"id":394651,"date":"2023-09-27T02:04:43","date_gmt":"2023-09-27T02:04:43","guid":{"rendered":"https:\/\/otavietnam.com\/kols-la-gi-co-nen-moi-kols-tham-gia-chien-dich-marketing-cua-khach-san\/"},"modified":"2023-12-01T08:48:06","modified_gmt":"2023-12-01T08:48:06","slug":"kols-la-gi-co-nen-moi-kols-tham-gia-chien-dich-marketing-cua-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/kols-la-gi-co-nen-moi-kols-tham-gia-chien-dich-marketing-cua-khach-san\/","title":{"rendered":"KOLs l\u00e0 g\u00ec? C\u00f3 n\u00ean m\u1eddi KOLs tham gia chi\u1ebfn d\u1ecbch Marketing c\u1ee7a kh\u00e1ch s\u1ea1n?"},"content":{"rendered":"

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Internet \u2013 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, KOLs \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t k\u00eanh h\u1eefu hi\u1ec7u \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing – ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n. V\u1eady th\u00ec KOLs l\u00e0 g\u00ec?<\/p>\n

Thu\u1eadt ng\u1eef KOLs l\u00e0 g\u00ec?<\/h2>\n

Th\u1ef1c t\u1ebf th\u00ec vi\u1ec7c g\u1ecdi KOLs l\u00e0 g\u00ec ch\u01b0a ch\u00ednh x\u00e1c l\u1eafm, nh\u01b0ng v\u1edbi th\u00f3i quen t\u00ecm ki\u1ebfm th\u00f4ng tin, khi kh\u00f4ng bi\u1ebft thu\u1eadt ng\u1eef n\u00e0o \u0111\u00f3 \u2013 ch\u00fang ta th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tra\u00a0\u201cl\u00e0 g\u00ec\u201d. V\u1edbi KOLs, \u0111\u00fang ra ph\u1ea3i th\u1eafc m\u1eafc KOLs l\u00e0 ai?<\/p>\n

KOL\/ K.O.L (Key Opinion Leader) l\u00e0 nh\u00e2n v\u1eadt c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u1edbi l\u01b0\u1ee3ng\u00a0ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a m\u00ecnh trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. KOLs c\u00f3 th\u1ec3 l\u00e0 ca s\u0129, di\u1ec5n vi\u00ean, MC, c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1, \u0111\u1ea7u b\u1ebfp, hot instagram, travel blogger\u2026<\/p>\n

\"KOLs
Kols La Gi 01<\/figcaption><\/figure>\n

KOLs Marketing l\u00e0 g\u00ec?<\/h3>\n

KOLs Marketing l\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u1eddi KOLs tham gia qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o s\u1ef1 lan t\u1ecfa m\u1ea1nh m\u1ebd \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

KOLs g\u1ed3m nh\u1eefng ai?<\/h3>\n

KOLs \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh 3 nh\u00f3m:<\/p>\n

– Celeb (Celebrity): ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi trong ng\u00e0nh ngh\u1ec1 ho\u1eb7c nh\u00f3m tu\u1ed5i n\u00e0o \u0111\u00f3. Celeb th\u01b0\u1eddng l\u00e0m \u0111\u1ea1i di\u1ec7n h\u00ecnh \u1ea3nh, \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c nh\u00e3n h\u00e0ng.<\/p>\n

– Influencer: ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng, b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh Influencer \u2013 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh t\u00f9y thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c, ho\u1ea1t \u0111\u1ed9ng h\u1ecd tham gia. Influencer c\u00f3 th\u1ec3 l\u00e0 doanh nh\u00e2n, blogger, ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n h\u00e0i\u2026<\/p>\n

– Mass seeder: ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf l\u1ebb, c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung t\u1eeb Celeb\/Influencers \u0111\u1ec3 PR \u2013 qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf n\u00e0y.<\/p>\n

\"kol
Kol La Gi 4<\/figcaption><\/figure>\n

C\u00f3 n\u00ean m\u1eddi KOLs tham gia chi\u1ebfn d\u1ecbch Marketing c\u1ee7a kh\u00e1ch s\u1ea1n?<\/h2>\n

C\u00e1c kh\u00e1ch s\u1ea1n khi m\u1eddi KOLs tham gia chi\u1ebfn d\u1ecbch Marketing th\u01b0\u1eddng s\u1ebd nh\u1eafm \u0111\u1ebfn nh\u1eefng\u00a0m\u1ee5c \u0111\u00edch:<\/p>\n

– Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi<\/p>\n

– T\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

– C\u1ea3i thi\u1ec7n s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho nh\u00e3n hi\u1ec7u<\/p>\n

N\u1ebfu c\u00f3 ng\u00e2n s\u00e1ch – c\u00e1c kh\u00e1ch s\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 m\u1eddi KOLs tham gia chi\u1ebfn d\u1ecbch Marketing nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng khi ch\u1ecdn KOLs l\u00e0 t\u00ecm ng\u01b0\u1eddi ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch s\u1ea1n cung c\u1ea5p ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ecfi hay n\u1ed5i ti\u1ebfng nh\u1ea5t. Nh\u00e2n vi\u00ean Marketing\u00a0kh\u00e1ch s\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t kh\u1ea3o s\u00e1t \u2013 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng xem h\u1ecd \u0111ang theo d\u00f5i nh\u00e2n v\u1eadt n\u00e0o nhi\u1ec1u nh\u1ea5t, th\u00f4ng qua k\u00eanh n\u00e0o, m\u1ed1i b\u1eadn t\u00e2m v\u1ec1 s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 g\u00ec\u2026 \u0111\u1ec3 h\u00ecnh dung KOLs kh\u00e1ch s\u1ea1n c\u1ea7n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0o, m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng ra sao.<\/p>\n

\"KOLs
Kols La Gi 03<\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u00f3 tr\u01b0\u1eddng h\u1ee3p KOLs ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch s\u1ea1n \u0111\u1ec3 h\u1ee3p t\u00e1c qu\u1ea3ng b\u00e1. Vi\u1ec7c \u0111\u1ed3ng \u00fd hay t\u1eeb ch\u1ed1i\u00a0c\u1ea7n d\u1ef1a tr\u00ean s\u1ef1 xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c v\u1ea5n \u0111\u1ec1 sau:<\/p>\n

\u2022 KOLs gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng kh\u00e1ch n\u00e0o?<\/p>\n

\u2022 Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng\u00a0ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch s\u1ea1n? (D\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 kh\u1ea3 n\u0103ng chi ti\u00eau, s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i\u2026)<\/p>\n

\u2022 Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn b\u00e0i \u0111\u0103ng\/ video v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 tr\u01b0\u1edbc \u0111\u00f3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Facebook, Instagram, Youtube nh\u01b0 th\u1ebf n\u00e0o? (L\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb – n\u1ed9i dung c\u00e1c b\u00ecnh lu\u1eadn l\u00e0 g\u00ec\u2026)<\/p>\n

\u2022 KOLs c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3ng b\u00e1 \u0111i\u1ec1u g\u00ec?<\/p>\n

\u2022 T\u1ed5ng chi ph\u00ed h\u1ee3p t\u00e1c\u00a0l\u00e0 bao nhi\u00eau? (C\u00f3 bao g\u1ed3m v\u00e9 m\u00e1y bay, di chuy\u1ec3n\u2026)<\/p>\n

\u2022 C\u00e1c l\u1ee3i \u00edch ti\u1ec1m n\u0103ng m\u00e0 KOLs mang l\u1ea1i c\u00f3 b\u00f9 \u0111\u1eafp chi ph\u00ed th\u1ef1c t\u1ebf kh\u00f4ng?<\/p>\n

D\u1ef1a tr\u00ean c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean, nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch Marketing\u00a0kh\u00e1ch s\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c li\u1ec7u KOLs \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n hay kh\u00f4ng. V\u00e0 khi ch\u1ecdn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi qu\u1ea3ng b\u00e1\u00a0ph\u00f9 h\u1ee3p, vi\u1ec7c tri\u1ec3n khai c\u00e1ch th\u1ee9c Marketing nh\u01b0 th\u1ebf n\u00e0o cho th\u1eadt t\u1ef1 nhi\u00ean, qu\u1ea3ng b\u00e1 m\u00e0 nh\u01b0 kh\u00f4ng qu\u1ea3ng b\u00e1 l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e2n vi\u00ean Marketing c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i l\u01b0u t\u00e2m \u0111\u1ec3 chi\u1ebfn d\u1ecbch Marketing thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/p>\n

Ngo\u00e0i KOLs th\u01b0\u1eddng \u00e1p d\u1ee5ng cho c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa l\u1edbn c\u00f3 ng\u00e2n s\u00e1ch Marking t\u01b0\u01a1ng \u0111\u1ed1i d\u1ed3i d\u00e0o th\u00ec vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA, website, m\u1ea1ng x\u00e3 h\u1ed9i<\/strong> c\u0169ng l\u00e0 nh\u1eefng c\u00e1ch b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay v\u1edbi chi ph\u00ed r\u1ebb nh\u1ea5t. N\u1ebfu ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, l\u00e0m nh\u01b0 th\u1ebf n\u00e0o th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi OTAVN \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 nh\u00e9!<\/p>\n

Ngu\u1ed3n OTAVN t\u1ed5ng h\u1ee3p: Th\u00f4ng tin ngh\u1ec1 Kh\u00e1ch s\u1ea1n\/ Du l\u1ecbch\/ L\u01b0u tr\u00fa<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Internet \u2013 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, KOLs \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t k\u00eanh h\u1eefu hi\u1ec7u \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing – ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n. V\u1eady th\u00ec KOLs l\u00e0 g\u00ec? Thu\u1eadt ng\u1eef KOLs l\u00e0 g\u00ec? Th\u1ef1c t\u1ebf […]<\/p>\n","protected":false},"author":1,"featured_media":395801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-394651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/394651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=394651"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/394651\/revisions"}],"predecessor-version":[{"id":394733,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/394651\/revisions\/394733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/395801"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=394651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=394651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=394651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}