{"id":392986,"date":"2023-03-31T08:53:58","date_gmt":"2023-03-31T08:53:58","guid":{"rendered":"https:\/\/tranxuanloc.com\/?p=392986"},"modified":"2023-12-01T08:57:04","modified_gmt":"2023-12-01T08:57:04","slug":"thong-tin-ve-metasearch-uu-diem-va-han-che-la-gi","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/thong-tin-ve-metasearch-uu-diem-va-han-che-la-gi\/","title":{"rendered":"Th\u00f4ng tin v\u1ec1 Metasearch \u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf l\u00e0 g\u00ec"},"content":{"rendered":"

Trong b\u00e0i vi\u1ebft Th\u00f4ng tin v\u1ec1 Metasearch \u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf<\/a> l\u00e0 g\u00ec<\/strong>\u00a0h\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u nh\u00e9! T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00f3 h\u01a1n 400 k\u00eanh OTA tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u1ea5t ch\u1ea5p cu\u1ed9c kh\u1ee7ng ho\u1ea3ng coronavirus, T\u01b0\u01a1ng lai c\u1ee7a c\u00e1c OTA c\u0169ng c\u00f3 v\u1ebb l\u1ea1c quan. L\u0129nh v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 14,8% t\u1eeb n\u0103m 2021 v\u00e0 \u0111\u1ea1t 902,2 t\u1ef7 USD v\u00e0o n\u0103m 2023. Theo Statista.com, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng OTA tr\u1ecb gi\u00e1 595,78 t\u1ef7 USD. \u1ede ch\u00e2u \u00c2u, ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u r\u00f5 r\u00e0ng l\u00e0 Booking.com v\u1edbi 67,7% th\u1ecb ph\u1ea7n.<\/p>\n

\"Thong
Thong Tin Ve Metasearch Uu Diem Va Han Che La Gi4<\/figcaption><\/figure>\n

Metasearch l\u00e0 g\u00ec?<\/h2>\n

Khi \u0111\u0103ng k\u00fd m\u1edf b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA nh\u01b0 booking.com, Agoda.com, Expedia, traveloka… th\u00ec c\u00e1c C\u00d4NG C\u1ee4 METASEARCH s\u1ebd l\u1ea5y d\u1eef li\u1ec7u b\u1eb1ng nhi\u1ec1u c\u00e1ch nh\u01b0 qua API \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung, gi\u00e1 cho kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm. C\u00f4ng c\u1ee5 Metasearch cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n, sau \u0111\u00f3 h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp ho\u1eb7c c\u00e1c k\u00eanh OTA \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00ed.<\/p>\n

Theo \u01b0\u1edbc t\u00ednh c\u1ee7a Google th\u00ec h\u01a1n 68% t\u1ea5t c\u1ea3 c\u00e1c chuy\u1ebfn du l\u1ecbch b\u1eaft \u0111\u1ea7u tr\u00ean Google v\u00e0 Google c\u0169ng quan s\u00e1t th\u1ea5y r\u1eb1ng 52% kh\u00e1ch du l\u1ecbch truy c\u1eadp trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n sau khi g\u1eb7p b\u1ea1n tr\u00ean OTA. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c k\u00eanh nh\u01b0 TripAdvisor \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i duy nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, khi\u1ebfn \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o metasearch. Tripadvisor l\u00e0 m\u1ed9t trong nh\u1eefng trang web du l\u1ecbch ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 100 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp web h\u00e0ng th\u00e1ng.<\/p>\n

Khi m\u1ed9t kh\u00e1ch du l\u1ecbch \u0111ang s\u1eed d\u1ee5ng metasearch \u0111\u1ec3 t\u00ecm kh\u00e1ch s\u1ea1n v\u00e0 h\u1ecd nh\u1ea5p v\u00e0o t\u1ef7 l\u1ec7 h\u1ecd th\u00edch, h\u1ecd th\u01b0\u1eddng \u0111\u01b0a \u0111\u1ebfn m\u1ed9t \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) ho\u1eb7c trang web c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00e1ch s\u1ea1n s\u1ebd kh\u00f4ng v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh PPC, m\u00e0 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng d\u1ef1a tr\u00ean hoa h\u1ed3ng, theo \u0111\u00f3 Google ho\u1eb7c TripAdvisor l\u1ea5y ph\u1ea7n tr\u0103m doanh thu \u0111\u1eb7t ph\u00f2ng, gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 OTA th\u1ef1c hi\u1ec7n.<\/p>\n

\"Thong
Thong Tin Ve Metasearch Uu Diem Va Han Che La Gi2<\/figcaption><\/figure>\n

\u01afu \u0111i\u1ec3m c\u1ee7a Metasearch?<\/h2>\n

Metasearch \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t kh\u00f4ng gian r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c kh\u00e1ch s\u1ea1n v\u00ec n\u00f3 cho ph\u00e9p h\u1ecd c\u00f3 c\u01a1 h\u1ed9i c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty du l\u1ecbch l\u1edbn h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp nhi\u1ec1u h\u01a1n. Ch\u00ednh v\u00ec v\u1eady vi\u1ec7c \u0111\u1ea3m b\u1ea3o m\u1ee9c gi\u00e1 \u0111\u1ed3ng \u0111\u1ec1u tr\u00e1nh t\u00ecnh tr\u1ea1ng l\u1ec7ch gi\u00e1 \u201cDisparity\u201d gi\u1eefa c\u00e1c k\u00eanh OTA.<\/p>\n

Meta search l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed5ng h\u1ee3p ng\u00e0y t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng. Trong ng\u00e0nh du l\u1ecbch, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p t\u1ef7 l\u1ec7 v\u00e0 t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau ch\u1ee7 y\u1ebfu t\u1eeb c\u00e1c OTA v\u00e0 \u0111\u00f4i khi tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c kh\u00e1ch s\u1ea1n<\/p>\n

Khi c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 si\u00eau li\u00ean k\u1ebft, th\u00f4ng tin s\u1ebd ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/p>\n

C\u00e1c trang Metasearch c\u0169ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1, t\u1ea1o cho kh\u00e1ch s\u1ea1n m\u1ed9t c\u01a1 h\u1ed9i duy nh\u1ea5t \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c b\u00ecnh lu\u1eadn, thu h\u00fat kh\u00e1ch c\u1ee7a h\u1ecd v\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Metasearch l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng ch\u1ecdn li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang web<\/p>\n

V\u00ec l\u00e0 c\u00e1c website h\u00e0ng \u0111\u1ea7u n\u00ean vi\u1ec7c c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean METASEARCH hay n\u1eb1m trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a google l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi gi\u00fap gia t\u0103ng \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn website c\u1ee7a kh\u00e1ch s\u1ea1n hay c\u00e1c k\u00eanh OTA c\u1ee7a b\u1ea1n.<\/p>\n

\"Thong
Thong Tin Ve Metasearch Uu Diem Va Han Che La Gi1<\/figcaption><\/figure>\n

H\u1ea1n ch\u1ebf c\u1ee7a Metasearch?<\/h2>\n

L\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y kh\u00e1 b\u1ed1i r\u1ed1i v\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u01b0a c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ngo\u00e0i gi\u00e1 c\u1ea3 v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh? Kh\u00e1ch s\u1ea1n hay b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o khi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 v\u00e0 \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau nh\u01b0 v\u1eady?\u00a0Th\u1ef1c t\u1ebf l\u00e0 c\u00e1c trang web t\u00ecm ki\u1ebfm si\u00eau d\u1eef li\u1ec7u c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn nh\u01b0ng c\u00f2n nhi\u1ec1u \u0111i\u1ec1u h\u01a1n th\u1ebf n\u1eefa. C\u00e1c trang web t\u00ecm ki\u1ebfm si\u00eau d\u1eef li\u1ec7u li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang web du l\u1ecbch \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Kh\u00e1ch s\u1ea1n\/H\u00e3ng h\u00e0ng kh\u00f4ng\/C\u00f4ng ty cho thu\u00ea \u00f4 t\u00f4 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\u2026<\/p>\n

V\u00ec v\u1eady, v\u00e0o cu\u1ed1i chu k\u1ef3, t\u00f4i tin r\u1eb1ng ch\u00fang ta, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 cung c\u1ea5p, c\u0169ng ph\u1ea3i c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 qu\u1ea3n l\u00fd vi\u1ec7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh\u2026. cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 ch\u00ednh ch\u00fang ta trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed5 l\u1ed7i cho m\u1ed9t quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u1ed1n \u0111\u00e3 kh\u00f3 hi\u1ec3u.\u00a0C\u00e1ch ki\u1ec3m so\u00e1t t\u1ed1t nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh (Channel Manager) ho\u1eb7c ph\u1ea3i \u0111\u1ea3m b\u1ea3o ngang b\u1eb1ng gi\u00e1 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh OTA m\u1edf b\u00e1n.<\/p>\n

Metasearch m\u1eb7c d\u00f9 \u0111\u00e3 t\u1ed3n t\u1ea1i r\u1ea5t l\u00e2u so v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi internet to\u00e0n c\u1ea7u. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u1ea1ng kh\u00f4ng d\u00e2y, m\u00e1y t\u00ednh,\u2026 metasearch \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd h\u01a1n r\u1ea5t nhi\u1ec1u b\u1edfi nh\u1eefng ng\u01b0\u1eddi l\u00e0m kinh doanh.<\/p>\n

TXL\/ OTAVN – OTA Vi\u1ec7t Nam #otavietnam<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u00e0i vi\u1ebft Th\u00f4ng tin v\u1ec1 Metasearch \u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf l\u00e0 g\u00ec\u00a0h\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u nh\u00e9! T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00f3 h\u01a1n 400 k\u00eanh OTA tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u1ea5t ch\u1ea5p cu\u1ed9c kh\u1ee7ng ho\u1ea3ng coronavirus, T\u01b0\u01a1ng lai c\u1ee7a c\u00e1c OTA c\u0169ng c\u00f3 v\u1ebb l\u1ea1c quan. L\u0129nh v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":1,"featured_media":395806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[73,74,21,22],"class_list":["post-392986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","tag-google","tag-metasearch","tag-seri-huong-dan-sales-ota","tag-tripadvisor"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/392986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=392986"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/392986\/revisions"}],"predecessor-version":[{"id":395805,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/392986\/revisions\/395805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/395806"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=392986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=392986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=392986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}