{"id":384,"date":"2023-09-05T01:30:40","date_gmt":"2023-09-05T01:30:40","guid":{"rendered":"https:\/\/otavietnam.com\/?page_id=384"},"modified":"2025-07-30T01:24:10","modified_gmt":"2025-07-30T01:24:10","slug":"bang-gia-dich-vu-sale-marketing-khach-san-cslt","status":"publish","type":"page","link":"https:\/\/otavietnam.com\/blog\/bang-gia-dich-vu-sale-marketing-khach-san-cslt\/","title":{"rendered":"B\u1ea3ng gi\u00e1 d\u1ecbch v\u1ee5 Sale & Marketing Kh\u00e1ch s\u1ea1n (CSLT)"},"content":{"rendered":"

Sau \u0111\u00e2y OTAVN s\u1ebd g\u1eedi t\u1edbi Qu\u00fd kh\u00e1ch h\u00e0ng b\u1ea3ng gi\u00e1 g\u00f3i d\u1ecbch v\u1ee5 Sale & Marketing cho c\u01a1 s\u1edf l\u01b0u tr\u00fa<\/strong>: Kh\u00e1ch s\u1ea1n\/ Hotel<\/strong>, Resort<\/strong>, Homestay<\/strong>, Apartment…<\/strong> bao g\u1ed3m c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 thanh to\u00e1n c\u00e0i \u0111\u1eb7t 1 l\u1ea7n v\u00e0 g\u00f3i d\u1ecbch v\u1ee5 h\u00e0ng th\u00e1ng. Hai b\u1ed9 ph\u1eadn Sale & Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng cho vi\u1ec7c v\u1eadn h\u00e0nh c\u01a1 s\u1edf l\u01b0u tr\u00fa, mang l\u1ea1i doanh thu, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u01a1 s\u1edf l\u01b0u tr\u00fa, c\u00f4ng ty ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 Sales & Marketing cho kh\u00e1ch s\u1ea1n hay c\u00e1c CSLT<\/h2>\n

M\u1ed9t ph\u00f2ng Sales & Marketing trong kh\u00e1ch s\u1ea1n l\u1edbn b\u1ea1n s\u1ebd th\u1ea5y c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c kh\u00e1 ph\u1ee9c t\u1ea1p tuy nhi\u00ean \u1edf c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa (CSLT) nh\u1ecf th\u00ec g\u1ea7n nh\u01b0 t\u1ed1i gi\u1ea3n ho\u1eb7c c\u00f3 th\u1ec3 ki\u00eam nhi\u1ec7m v\u00ec th\u1ebf vi\u1ec7c ph\u00e1t tri\u1ec3n, v\u1eadn h\u00e0nh s\u1ebd \u00edt hi\u1ec7u qu\u1ea3 h\u01a1n. C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c trong m\u1ed9t CSLT th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia ra nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau nh\u01b0: ph\u00f2ng, c\u00e1c nh\u00e0 h\u00e0ng & qu\u1ea7y u\u1ed1ng, k\u1ebf to\u00e1n, ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i v\u00e0 nh\u00e2n s\u1ef1… Trong \u0111\u00f3, ph\u00f2ng kinh doanh (Sale & Marketing) hay ph\u00f2ng th\u1ecb tr\u01b0\u1eddng trong CSLT l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn h\u1ebft s\u1ee9c quan tr\u1ecdng b\u1edfi v\u00ec n\u00f3 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 CSLT. N\u1ebfu ph\u00f2ng kinh doanh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t th\u00ec CSLT s\u1ebd \u0111\u00f4ng kh\u00e1ch h\u01a1n, doanh thu s\u1ebd t\u0103ng, t\u1eeb \u0111\u00f3 CSLT m\u1edbi t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c.<\/p>\n

Sale & Marketing l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng t\u00e1ch r\u1eddi t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c trong ng\u00e0nh d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa. D\u00f9 b\u1ea1n l\u00e0m kinh doanh \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 gi\u1ecfi nh\u01b0 th\u1ebf n\u00e0o m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1t \u0111i c\u00f9ng hay ng\u01b0\u1ee3c l\u1ea1i b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1t nh\u01b0ng kh\u00f4ng c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 Sales h\u1ed7 tr\u1ee3 th\u00ec kh\u00f4ng th\u1ec3 n\u00e0o \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 m\u00e0 kh\u00e1ch s\u1ea1n \u0111\u1ec1 ra. M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, Marketing \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u00f2n Sales l\u00e0 ng\u01b0\u1eddi t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi mua l\u00e0 kh\u00e1ch h\u00e0ng. Marketing t\u1ea1o ra c\u00f4ng c\u1ee5 v\u00e0 Sales bi\u1ebfn c\u00f4ng c\u1ee5 tr\u00ean th\u00e0nh doanh thu cho kh\u00e1ch s\u1ea1n \u0111\u00f3.<\/strong><\/em><\/p>\n

\"Otavn
Otavn Txl 1000\u00d71000 Px Bang Gia Goi Dich Vu Sale Marketing Cho Co So Luu Tru Khach San Resort Homestay Apartment (2)<\/figcaption><\/figure>\n

T\u1ea1i sao Marketing kh\u00e1ch s\u1ea1n l\u1ea1i quan tr\u1ecdng?<\/h2>\n

Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u01b0u tr\u00fa, c\u1ea1nh tranh l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c CSLt. Marketing kh\u00e1ch s\u1ea1n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft, v\u00ec \u0111\u00f3 l\u00e0 c\u00e1ch c\u00e1c CSLT c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

V\u1edbi c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i h\u00e0ng ng\u00e0y, CSLT c\u0169ng d\u1ecbch chuy\u1ec3n v\u00e0 th\u00edch nghi v\u1edbi th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 ng\u00e0y ngay c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng\/ b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Sale OTA, Website, Fanpage… h\u1ebft s\u1ee9c quan tr\u1ecdng v\u00e0 l\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m k\u1ebft n\u1ed1i duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi mu\u1ed1n s\u1eed d\u1ee5ng hay gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa cho ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8. \u0110\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh Sale & Marketing trong d\u1ecbch v\u1ee5 l\u00e0 ng\u00e0nh kh\u00f4ng l\u01b0u kho, l\u01b0u tr\u1eef, ng\u00e0nh v\u00f4 h\u00ecnh, s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi nhi\u1ec1u nh\u1ea5t v\u00e0 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi ph\u00e1t sinh ra s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/em><\/p>\n

B\u1ea3ng gi\u00e1 d\u1ecbch v\u1ee5 Sales & Marketing cho c\u00e1c CSLT b\u1edfi OTAVN<\/h2>\n

B\u1ea3ng gi\u00e1 d\u1ecbch v\u1ee5 Sales & Marketing cho C\u01a1 s\u1edf l\u01b0u tr\u00fa bao g\u1ed3m Hotel\/ Kh\u00e1ch s\u1ea1n, Resort\/ khu ngh\u1ec9 d\u01b0\u1ee1ng, Homestay, Apartment\/ C\u0103n h\u1ed9…<\/p>\n

G\u00f3i d\u1ecbch v\u1ee5 Sales & Marketing tr\u1ea3 m\u1ed9t l\u1ea7n<\/h3>\n